Marketing Manager - North America

Identis; Miamisburg (OH); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

401(k) with company match

Paid time off

Job summary

Identis North America Inc. is seeking a hands-on Marketing Manager to serve as the dedicated marketing resource for our North American business.

This role partners closely with Sales leadership and coordinates to Marketing HQ in Italy to translate business priorities into effective marketing programs for direct customers, distributors, resellers, and strategic partners. This is an opportunity to own initiatives from concept through execution, contribute to product launches and go-to-market

Qualifications

• 4–6 years of relevant B2B marketing experience.
• Experience supporting direct sales and/or distributor, reseller, or partner channels.
• Hands-on experience producing presentations, product materials, campaigns and launches.
• Strong written communication, project management, and stakeholder collaboration skills.
• Comfort learning technical products and explaining their value via live demos.
• Proficiency with PowerPoint and Excel; familiarity with CRM, CMS, and digital marketing tools.
• Ability to travel within North America for trade shows and events.

Responsibilities

• Partner with North American Sales leadership on sales enablement, campaigns, communications, and growth initiatives.
• Plan go-to-market activities for new products and solutions, including positioning and launch communications.
• Execute distributor and reseller promotions, partner incentives, co-marketing, and channel engagement programs.
• Conduct market and competitive analysis to identify trends and opportunities.
• Coordinate website content, product collateral, and sales presentations aligned with branding.
• Attend trade shows and events and deliver live product demonstrations after training.
• Manage marketing calendars, projects, vendors, and lead follow-up with Sales.
• Build scalable processes to support a larger North American marketing organization.

Skills

B2B marketing

Sales enablement

Campaign planning

Presentation skills

Stakeholder collaboration

Travel ability

PowerPoint

Excel

Education

Bachelor’s degree in marketing, business, communications, or related discipline

Tools

CRM

Website CMS

Marketing automation tools

PowerPoint

Excel

Job description

Identis North America Inc. is seeking a hands-on, commercially minded Marketing Manager to serve as the dedicated marketing resource for our North American business. This role partners closely with Sales leadership and coordinates to Marketing HQ in Italy to translate business priorities into effective marketing programs for direct customers, distributors, resellers, and strategic partners.

This is an opportunity to own initiatives from concept through execution, contribute to product launches and go-to-market strategy, and help shape a growing regional marketing function. As the business expands, the position may evolve into responsibility for building and leading a North American marketing team.

Responsibilities

• Partner with North American Sales leadership on day-to-day sales enablement, targeted campaigns, customer communications, and strategic growth initiatives.


• Participate in go-to-market planning and execution for new products and solutions, including positioning, launch communications, and sales readiness.


• Plan and execute distributor and reseller promotions, partner incentives, co-marketing activities, and channel engagement programs.


• Conduct market and competitive analysis to identify trends, target segments, opportunities, and differentiated messaging.


• Own and coordinate North American Partner website content, product and solution collateral, sales presentations, and marketing communications in alignment with corporate branding.


• Coordinate trade shows and industry events, attend events as a company representative, and confidently deliver live product demonstrations after training.


• Manage marketing calendars, projects, vendors, campaign reporting, and lead follow-up coordination with Sales.


• Build repeatable processes that can support a larger North American marketing organization over time.

Minimum Qualifications

• 4–6 years of relevant B2B marketing experience, ideally in technology, hardware, software, financial technology, or identity solutions.


• Experience supporting direct sales and/or distributor, reseller, or partner channels.


• Hands-on experience producing presentations, product materials, marketing campaigns, and launch support.


• Strong written communication, project management, and stakeholder collaboration skills.


• Comfort learning technical products and explaining their value through in-person demonstrations.


• Proficiency with Microsoft PowerPoint and Excel; familiarity with CRM, website content management, and digital marketing tools.


• Ability to travel within North America for trade shows, partner events, and customer meetings.

Preferred experience

• Bachelor’s degree in marketing, business, communications, or related discipline, or equivalent experience.


• Experience in technology, financial services technology, banking equipment, secure identity, hardware, or software.


• Distributor/reseller marketing, product launches, channel promotions, website CMS, marketing automation, and event management.


• Experience coordinating external vendors and collaborating with global marketing teams.

Why Join Identis?

You will have direct visibility to North American commercial leadership, broad ownership of meaningful marketing initiatives, and the opportunity to grow with the business. This is initially an individual-contributor role; future people-management opportunities depend on organizational needs and performance.

What We Offer

• Salary Range: $75,000 - $100,000 / year (plus performance-based incentive plan)


• Comprehensive medical, dental, and vision insurance


• 401(k) with company match


• Paid time off and company holidays


• Life and disability insurance


• Professional development and career growth opportunities


• Opportunity to work with innovative technologies serving customers in more than 150 countries


• Territory: United States and Canada | Department: North America Sales & Marketing | Travel: Required for business events and customer/partner activities

Identis North America, Inc., is an equal opportunity employer. Employment decisions are based on job-related qualifications and business needs, consistent with applicable law.