Partner Marketing Manager

Qualtrics; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

Qualtrics seeks an exceptional Partner Marketing Specialist to drive commercial impact across North America by creating and executing targeted partner marketing initiatives for the region. You will develop and implement localized go-to-market strategies, collaborate with regional field marketing, product marketing, and ecosystem teams, and manage MDF programs to accelerate pipeline and revenue.

The role requires deep NA ecosystem knowledge, strong communication across diverse cultures, and a

Qualifications

• 6+ years of marketing experience in the North American technology sector.
• 6+ years of experience in channel marketing or partner ecosystem development.
• Bachelor’s degree in marketing, communications, or related field; MBA preferred.
• Ability to travel within the region.

Responsibilities

• Develop and implement partner marketing programs tailored to North American partners (system integrators, hyperscalers, resellers, technology partners).
• Create region-specific demand creation programs to drive new pipeline and accelerate opportunities.
• Collaborate with North America field marketing, global product marketing, and ecosystem teams on localized go-to-market strategies.
• Develop partner-ready marketing collateral including customized materials, localized case studies, and region-specific digital assets.
• Manage market development funds (MDF) for North American partners, including proposals and performance tracking.
• Support local marketing teams to adapt global programs to the North American context.

Skills

North America market knowledge

Channel marketing

Partner ecosystem development

Relationship building

Project management

Education

Bachelor’s degree in marketing, communications, or related field; MBA preferred

Job description

Partner Marketing Manager

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

Why We Have This Role

We are seeking an exceptional Partner Marketing Specialist to drive commercial impact by creating and executing targeted partner marketing initiatives across North America. This role will focus on developing and implementing marketing strategies to build and accelerate pipeline for our partner ecosystem in the region.

How You'll Find Success

• Deep understanding of the North American business ecosystem and technology market
• Strong knowledge of channel marketing programs, with a focus on increasing channel sell-through in North American markets
• Proven ability to develop localized marketing programs that drive partner engagement and customer adoption
• Excellent communication skills, with the ability to build relationships across diverse cultural contexts
• Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment
• Creative problem-solver with an ability to develop innovative marketing approaches for the North American market

How You'll Grow

By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.

You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.

Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue.

We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Things You'll Do

• Develop and implement marketing programs specifically tailored to North American partners - including system integrators, hyperscalers, resellers, and technology partner
• Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region
• Collaborate with North America field marketing, global product marketing, and ecosystem teams to develop localized go-to-market strategies
• Develop partner-ready marketing collateral that resonates with the North American market, including:
  • Customized sales and marketing materials
  • Localized case studies and success stories
  • Region-specific digital and content marketing assets
• Manage market development funds (MDF) for North American partners, including proposal management and performance tracking
• Work closely with local marketing teams to leverage and adapt global marketing programs for the North American context
• Support partner readiness and certification programs tailored to the region's unique business landscape

What We're Looking For On Your Resume

• 6+ years of marketing experience, with a strong focus on the North American technology sector
• 6+ years of experience in channel marketing or partner ecosystem development
• Bachelor's degree in marketing, communications, or related field; MBA preferred
• Demonstrated success in developing and executing partner marketing programs in North America
• Experience with enterprise software and B2B marketing in technology industries
• Proven track record of creating marketing strategies that drive partner performance and revenue growth
• Ability to travel in the region

What You Should Know About This Team

We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.

Though small in number, our team is agile and fiercely determined.

Data serves as a foundatio