Marketing Manager

Fortune International Group; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Fortune International Group in Miami, FL is seeking a Marketing Manager to lead luxury residential new-development campaigns from pre-launch through active sales. The role collaborates with developers, project sales teams and agencies to plan, coordinate and execute multi-channel marketing initiatives in Brickell and beyond.

The ideal candidate has hands-on experience in luxury residential new-development marketing, strong project management skills, and the ability to own deliverables, budgets,

Qualifications

• 4+ years of marketing experience with strong experience in luxury residential real estate and new-development marketing.
• South Florida new-development marketing experience strongly preferred.
• Experience working directly with developers, project sales teams, agencies and vendors.

Responsibilities

• Oversee the day-to-day marketing activities for assigned luxury residential development projects.
• Develop and manage project marketing plans in collaboration with the VP of Marketing, developers and project sales teams.
• Maintain marketing calendars, budgets, timelines and project deliverables.
• Coordinate and manage external partners, including creative agencies, PR firms, social media agencies, digital and media agencies, rendering studios, production companies, printers and other vendors.
• Manage marketing initiatives across digital, social media, email, PR, print, media, events, broker outreach and sales collateral.
• Oversee creative projects from briefing through final production, ensuring materials are accurate, on-brand and consistent with the project’s positioning.
• Work closely with project sales teams to understand current priorities, inventory, lead-generation needs and market feedback.
• Participate in project meetings with developers, sales teams and agency partners and ensure deliverables and next steps are carried through.
• Plan and oversee project launches, broker events, sales events and other marketing activations.
• Develop, manage and track project marketing budgets, proposals, approvals and vendor expenses.
• Review marketing and digital performance with agency partners and make recommendations for optimization when needed.
• Stay current on competitive developments, market activity and trends within South Florida luxury real estate.
• Identify project needs and potential challenges early and bring forward practical solutions.
• Manage multiple projects, partners and deadlines while maintaining a high level of accuracy and attention to detail.

Skills

Marketing experience

Luxury real estate

Digital marketing

Public relations

Vendor management

Project management

Communication skills

Bilingual English/Spanish

Job description

Fortune International Group | Miami, Florida

Full-Time | In-Person

Join Our Team

MARKETING MANAGER – NEW DEVELOPMENT

Fortune International Group is seeking an experienced Marketing Manager to join our Development Marketing team in Brickell, Miami.

We are looking for a marketing professional with hands‑on experience in luxury residential new-development marketing who is ready to take ownership of assigned projects and manage the many moving pieces involved in bringing a luxury development to market. Working closely with the VP of Marketing, this role collaborates directly with developers, project sales teams, agencies, consultants and vendors to plan, coordinate and execute marketing initiatives across multiple channels.

Role Overview

The Marketing Manager will oversee the day-to-day marketing of assigned luxury residential developments, from pre-development and launch through active sales and ongoing marketing.

This is a hands‑on role requiring a strong understanding of new-development marketing along with excellent project management and organizational skills. You will manage marketing plans and budgets, coordinate agencies and consultants, oversee creative and campaign execution, support project events and sales initiatives, and keep deliverables moving on schedule. We are looking for someone who is proactive, detail-oriented and comfortable taking ownership. You should be able to anticipate project needs, solve problems, manage competing priorities and follow through without requiring constant direction.

Key Responsibilities

• Oversee the day-to-day marketing activities for assigned luxury residential development projects.
• Develop and manage project marketing plans in collaboration with the VP of Marketing, developers and project sales teams.
• Maintain marketing calendars, budgets, timelines and project deliverables.
• Coordinate and manage external partners, including creative agencies, PR firms, social media agencies, digital and media agencies, rendering studios, production companies, printers and other vendors.
• Manage marketing initiatives across digital, social media, email, PR, print, media, events, broker outreach and sales collateral.
• Oversee creative projects from briefing through final production, ensuring materials are accurate, on-brand and consistent with the project’s positioning.
• Work closely with project sales teams to understand current priorities, inventory, lead-generation needs and market feedback.
• Participate in project meetings with developers, sales teams and agency partners and ensure deliverables and next steps are carried through.
• Plan and oversee project launches, broker events, sales events and other marketing activations.
• Develop, manage and track project marketing budgets, proposals, approvals and vendor expenses.
• Review marketing and digital performance with agency partners and make recommendations for optimization when needed.
• Stay current on competitive developments, market activity and trends within South Florida luxury real estate.
• Identify project needs and potential challenges early and bring forward practical solutions.
• Manage multiple projects, partners and deadlines while maintaining a high level of accuracy and attention to detail.

Qualifications

• 4+ years of marketing experience with strong experience in luxury residential real estate and new-development marketing.
• South Florida new-development marketing experience strongly preferred.
• Experience working directly with developers, project sales teams, agencies and vendors.
• Strong working knowledge of digital marketing, social media and public relations as they relate to luxury real estate and new developments.
• Experience managing external marketing partners, including creative, PR, social media, digital/media, rendering, production and print.
• Experience developing and managing marketing plans and budgets.
• Excellent project management and organizational skills with a keen eye for detail.
• Strong written and verbal communication skills.
• Ability to effectively manage multiple stakeholders, projects and deadlines.
• Strong problem-solving skills and a proactive approach to addressing challenges.
• Ability to work independently, take ownership and know when to seek direction.
• Professional and confident when working with developers, sales executives and external partners.
• Punctual, deadline-driven and committed to delivering high-quality work.
• Bilingual English/Spanish is a plus.

Position Details

Job Type: Full-Time

Location: Miami, Florida

Work Environment: In-person; not a remote position