Marketing Manager, Luxury Developments

Fortune International Group; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Fortune International Group in Miami, FL is seeking a Marketing Manager to lead luxury residential new-development campaigns from pre-launch through active sales. The role collaborates with developers, project sales teams and agencies to plan, coordinate and execute multi-channel marketing initiatives in Brickell and beyond.

The ideal candidate has hands-on experience in luxury residential new-development marketing, strong project management skills, and the ability to own deliverables, budgets,

Qualifications

• 4+ years of marketing experience with strong experience in luxury residential real estate and new-development marketing.
• South Florida new-development marketing experience strongly preferred.
• Experience working directly with developers, project sales teams, agencies and vendors.

Responsibilities

• Oversee the day-to-day marketing activities for assigned luxury residential development projects.
• Develop and manage project marketing plans in collaboration with the VP of Marketing, developers and project sales teams.
• Maintain marketing calendars, budgets, timelines and project deliverables.
• Coordinate and manage external partners, including creative agencies, PR firms, social media agencies, digital and media agencies, rendering studios, production companies, printers and other vendors.
• Manage marketing initiatives across digital, social media, email, PR, print, media, events, broker outreach and sales collateral.
• Oversee creative projects from briefing through final production, ensuring materials are accurate, on-brand and consistent with the project’s positioning.
• Work closely with project sales teams to understand current priorities, inventory, lead-generation needs and market feedback.
• Participate in project meetings with developers, sales teams and agency partners and ensure deliverables and next steps are carried through.
• Plan and oversee project launches, broker events, sales events and other marketing activations.
• Develop, manage and track project marketing budgets, proposals, approvals and vendor expenses.
• Review marketing and digital performance with agency partners and make recommendations for optimization when needed.
• Stay current on competitive developments, market activity and trends within South Florida luxury real estate.
• Identify project needs and potential challenges early and bring forward practical solutions.
• Manage multiple projects, partners and deadlines while maintaining a high level of accuracy and attention to detail.

Skills

Marketing experience

Luxury real estate

Digital marketing

Public relations

Vendor management

Project management

Communication skills

Bilingual English/Spanish

Job description

Fortune International Group in Miami, FL is seeking a Marketing Manager to lead luxury residential new-development campaigns from pre-launch through active sales. The role collaborates with developers, project sales teams and agencies to plan, coordinate and execute multi-channel marketing initiatives in Brickell and beyond.

The ideal candidate has hands-on experience in luxury residential new-development marketing, strong project management skills, and the ability to own deliverables, budgets,