Marketing Director

Career Group Companies; Miami (FL); On-site; USD 140,000 - 180,000; Full time

Job summary

Career Group Companies seeks a Marketing Director to lead strategy and execution across premium hospitality, residential, and destination-development projects. This senior role requires hands-on leadership, strong brand stewardship, and expertise across digital, creative, and project marketing.

You will own the marketing roadmap, manage budgets and vendors, and drive ROI, reporting to senior leadership. Relocation flexibility applies as part of a growth-oriented, fast-paced environment.

Qualifications

• Senior marketing leader with proven brand strategy experience.
• Strong blend of strategic thinking and hands-on execution.
• Experience translating brand vision into integrated marketing initiatives.

Responsibilities

• Own overall marketing strategy, brand positioning, and visual identity across brands.
• Lead marketing for hospitality, residential, and destination projects.
• Oversee launches, materials, websites, campaigns, and digital assets.
• Own owned and paid channels and performance measurement.
• Manage external agencies, vendors, and the marketing budget.

Skills

Brand strategy

Digital marketing

Project marketing

Budget management

Agency/vendor management

Job description

Location: Miami, FL (open to relocation)

Compensation: Competitive salary + benefits, relocation and bonus

A confidential, high-growth hospitality and real estate development company is seeking a Marketing Director to lead marketing strategy and execution across the organization’s premium hospitality, residential, and destination-development portfolio. This is a senior, hands-on leadership role for a strategic marketer with strong brand, creative, digital, and project marketing experience.

Responsibilities

• Own overall marketing strategy, brand positioning, visual identity, and marketing priorities across the company’s brands and developments
• Lead marketing strategy and execution for hospitality, residential, and destination-development projects
• Oversee project launches, sales and marketing materials, presentations, websites, digital campaigns, signage, photography, video, and other marketing assets
• Own website, social media, email marketing, paid digital initiatives, and overall performance across owned and paid channels
• Direct creative development across graphic design, photography, video, digital, presentations, and brand collateral
• Develop marketing activations around strategic partnerships, events, sponsorships, and company initiatives
• Manage external agencies, designers, digital partners, photographers, production resources, and other vendors
• Own the marketing budget and work closely with leadership on priorities, resources, and strategic direction
• Manage and provide day-to-day direction to a Marketing Associate, including prioritization, feedback, quality control, and professional development
• Establish KPIs and measurement frameworks and report on marketing performance, opportunities, and ROI
• Partner closely with PR & Communications and senior leadership to ensure marketing, messaging, and brand initiatives align with broader company strategy

Ideal Candidate

• Senior marketing leader with experience driving brand and marketing strategy for premium lifestyle, hospitality, real estate, or destination brands
• Strong blend of strategic thinking and hands-on execution
• Proven experience translating brand vision into compelling creative and integrated marketing initiatives
• Strong digital, creative, experiential, and project marketing expertise
• Experience managing agencies, vendors, budgets, and internal team members
• Excellent communication, organization, and project management skills
• Comfortable working in a fast-paced, entrepreneurial environment with multiple priorities
• High level of creativity, judgment, and attention to brand standards
• Experience in hospitality, luxury, real estate development, or a related premium consumer-facing industry strongly preferred