Marketing Manager

ADP, Inc.; Melbourne (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) Savings Plan

Paid Time Off

Job summary

ADP, Inc. is seeking a Marketing Manager in Melbourne, FL to oversee the marketing strategy across all departments. This role drives campaigns, ensures cross-department alignment, and enables data-driven decision-making to achieve long-term objectives.

The position requires leading marketing initiatives, coordinating with department heads, and guiding content and brand communication to maximize ROI across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required.
• 5+ years’ proven experience leading marketing campaigns across multiple channels required.
• Strong understanding of digital marketing, content creation, and analytics tools.
• Exceptional leadership, project management, and communication skills.

Responsibilities

• Develop and implement comprehensive marketing strategies for multiple departments.
• Align marketing objectives with business strategies and growth plans.
• Identify market trends and competitive insights to inform campaigns.
• Set and track short- and long-term marketing goals and ROI.
• Lead major campaigns and ensure cross-department alignment and cohesive brand messaging.

Skills

Marketing Strategy

Campaign Management

Digital Marketing

Analytics Tools

Leadership

Education

Bachelor's degree in Marketing/related field

Tools

CRM Software

Content Management Systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Marketing Manager

Full Time Management Melbourne, FL, US

The Marketing Manager will be responsible for overseeing the marketing strategy across all company departments. This high-level role involves crafting and implementing marketing strategies, driving campaigns, ensuring cross-departmental alignment, and leading data-driven decision-making. The Marketing Manager will work closely with department heads to ensure cohesive brand communication, execution of goals, and achievement of long-term objectives.

5 Main Roles and Responsibilities

Strategy & Planning

Duties and Responsibilities

• Develop and implement comprehensive marketing strategies for each department, considering their unique goals and target markets.
• Align marketing objectives with the company’s business strategies and growth plans.
• Identify market trends, customer behavior, and competitive insights to inform decision-making and refine marketing initiatives.
• Set short-term and long-term marketing goals, ensuring integration into overall business plans.
• Lead the design and execution of major marketing campaigns across all departments.
• Ensure consistency in messaging, branding, and tone across all marketing channels.
• Collaborate with cross-functional teams to drive successful launches, promotions, and events and act as the key liaison between the marketing department and department heads.
• Oversee budget allocation for marketing campaigns, ensuring optimal ROI.
• Ensure alignment of marketing objectives, timelines, and resources across departments.
• Facilitate regular Level 10 meetings to maintain smooth communication, ensuring all team members are informed and aligned on marketing initiatives.
• Address any bottlenecks or challenges to ensure timely execution of marketing projects.
• Track, measure, and analyze the performance of marketing campaigns across all channels.
• Provide detailed reports to department heads and senior leadership, presenting insights, key performance metrics, and ROI analysis.
• Leverage data analytics tools to optimize future marketing efforts and identify growth opportunities.
• Adjust strategies as needed based on performance data and changing market conditions.
• Contribute to the creation of marketing content, including copywriting, graphics, video production, or overseeing third-party vendors as necessary.
• Ensure all content aligns with brand guidelines and resonates with the target audience.
• Provide creative direction and guidance to the content development team when required.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 5+ years’ proven experience leading marketing campaigns across multiple channels required.
• Strong understanding of digital marketing, content creation, and analytics tools.
• Exceptional leadership, project management, and communication skills.
• Ability to work in a fast-paced environment and manage multiple brands and projects simultaneously.

Physical Requirements

• Ability to safely navigate varied work environments, including office, airport, hangar, and outdoor areas, when required by business needs.
• Possible exposure to varying weather conditions, aircraft noise, and uneven walking surfaces.
• Ability to stand and walk for extended periods during events and promotional activities and to safely move throughout operational areas while following applicable safety requirements.
• Ability to sit and work at a computer for extended periods.
• Ability to communicate effectively in person, by telephone, and through digital communication platforms.
• Ability to occasionally lift, carry, and move materials, equipment, marketing displays, or supplies weighing up to 25 pounds.
• Ability to bend, stoop, reach, and maneuver as necessary to set up or retrieve marketing materials and equipment.
• Ability to work at events, trade shows, promotional activities, and other off-site functions, which may require extended periods of standing and walking.
• Ability to work occasional evenings, weekends, or extended hours for marketing events or special projects, as required.

Benefits

• Medical
• Dental
• Vision
• 401(k) Savings Plan
• Paid Time Off