Marketing Manager

Virtual Assistant Team; Idaho Falls (ID); On-site; USD 70,000 - 110,000; Full time

Job summary

Virtual Assistant Team seeks a Marketing Manager to lead the marketing function across eight companies. You will develop strategy, set KPIs, and plan campaigns that align with each business' goals.

You will oversee brand management, campaign execution, and performance reporting, leading a team and coordinating with cross-functional stakeholders to drive growth and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing, preferably in a management or strategic role.
• Experience developing and implementing marketing strategies.
• Strong understanding of digital marketing and social media.
• Experience managing multiple projects or brands.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to analyze marketing data and performance metrics.

Responsibilities

• Develop and implement an overall marketing strategy for the eight companies.
• Establish marketing objectives, priorities, and KPIs for each company.
• Develop annual, quarterly, and monthly marketing plans.
• Identify target audiences and appropriate marketing channels.
• Conduct market, industry, and competitor research.
• Identify opportunities for brand growth and market positioning.

Skills

Marketing strategy

Team leadership

Project management

Digital marketing & analytics

Communication skills

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM

Email marketing tools

SEO tools

Job description

Full-time

AEST (Australian Eastern Standard Time)

The Marketing Manager will lead the overall marketing function for the company's portfolio of eight businesses. This role is responsible for developing marketing strategies, establishing brand direction, coordinating campaigns, and ensuring that marketing activities support the individual goals of each company.

Key Responsibilities

Marketing Strategy & Planning

• Develop and implement an overall marketing strategy for the eight companies.
• Establish marketing objectives, priorities, and KPIs for each company.
• Develop annual, quarterly, and monthly marketing plans.
• Identify target audiences and appropriate marketing channels.
• Conduct market, industry, and competitor research.
• Identify opportunities for brand growth and market positioning.

Brand Management

• Establish and maintain consistent brand standards across all companies.
• Ensure that marketing activities align with each company's identity, services, and target audience.
• Develop brand positioning and messaging in collaboration with management.
• Oversee the development of marketing materials and campaigns.

Campaign & Project Management

• Plan and oversee marketing campaigns from concept through execution.
• Coordinate with the Social Media & Content Specialist and Creative & Design Specialist.
• Establish timelines, priorities, and deliverables.
• Coordinate with company representatives to gather information and obtain approvals.
• Ensure marketing activities are completed on schedule.

Performance & Reporting

• Establish marketing KPIs and reporting systems.
• Analyze marketing and social media performance.
• Track campaign results and identify areas for improvement.
• Prepare monthly/quarterly marketing reports for management.
• Make data-driven recommendations.

Team Leadership

• Provide direction and priorities to the marketing team.
• Review and approve marketing strategies and campaigns.
• Manage marketing workflows and processes.
• Coordinate with company leadership and relevant departments.
• Identify future marketing needs and recommend additional resources as the department grows.

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in marketing, preferably in a management or strategic role.
• Experience developing and implementing marketing strategies.
• Strong understanding of digital marketing and social media.
• Experience managing multiple projects or brands.
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to analyze marketing data and performance metrics.

Preferred

• Experience managing multiple companies or brands.
• Experience in B2B marketing.
• Experience with construction, architecture, engineering, real estate, or other related industries.
• Experience with CRM, email marketing, SEO, or paid advertising.
• Familiarity with marketing analytics and reporting platforms.

Ideal Candidate

The Ideal Marketing Manager Should Be

• Strategic
• Organized
• Analytical
• A strong communicator
• Proactive
• Comfortable managing multiple priorities
• Able to work with different types of businesses
• Capable of turning business objectives into actionable marketing plans