Marketing Manager

Uncle J's Dirty Apron BBQ; Joliet, Northern (IL, KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Uncle J's Dirty Apron BBQ in Joliet, IL seeks a Marketing Manager to lead and scale our email program. You will develop strategy, execute campaigns, and optimize performance to drive engagement and revenue.

You will build automated flows, segment audiences, write compelling content, and collaborate across teams to align messaging with the business goals. A mix of creative and analytical skills is essential to succeed.

Qualifications

• 2–5+ years of experience in email or digital marketing.
• Proven track record of managing successful email campaigns.
• Strong copywriting and communication skills.
• Experience with email marketing platforms such as Mailchimp, Klaviyo, or HubSpot
• Familiarity with audience segmentation and marketing automation
• Analytical mindset with the ability to interpret data and make informed decisions
• Basic understanding of HTML/CSS for email is a plus

Responsibilities

• Develop and execute the overall email marketing strategy
• Plan and manage campaign calendars, including promotions, announcements, and seasonal initiatives
• Build and optimize automated email flows such as welcome series, re-engagement campaigns, and promotional sequences
• Segment customer lists based on behavior, purchase history, and engagement
• Create or coordinate email content, including copy and design
• Monitor and analyze performance metrics such as open rates, click-through rates, and conversions
• Conduct A/B testing to improve subject lines, content, and send times
• Maintain email list health, including data organization and hygiene
• Ensure compliance with email marketing regulations and best practices
• Collaborate with internal teams to align messaging with business goals

Skills

Email marketing experience

Copywriting

Communication skills

Analytical mindset

HTML/CSS basics

Tools

Mailchimp

Klaviyo

HubSpot

Job description

Marketing Manager

We are seeking a results-driven Email Marketing Manager to lead and grow our email marketing efforts. This role is responsible for developing strategy, executing campaigns, and optimizing performance to drive customer engagement, retention, and revenue.

The ideal candidate is both creative and analytical, with experience building effective email campaigns and automated customer journeys.

Key Responsibilities

Develop and execute the overall email marketing strategyPlan and manage campaign calendars, including promotions, announcements, and seasonal initiativesBuild and optimize automated email flows such as welcome series, re-engagement campaigns, and promotional sequencesSegment customer lists based on behavior, purchase history, and engagementCreate or coordinate email content, including copy and designMonitor and analyze performance metrics such as open rates, click-through rates, and conversionsConduct A/B testing to improve subject lines, content, and send timesMaintain email list health, including data organization and hygieneEnsure compliance with email marketing regulations and best practicesCollaborate with internal teams to align messaging with business goals

Requirements

2–5+ years of experience in email or digital marketingProven track record of managing successful email campaignsStrong copywriting and communication skillsExperience with email marketing platforms such as Mailchimp, Klaviyo, or HubSpotFamiliarity with audience segmentation and marketing automationAnalytical mindset with the ability to interpret data and make informed decisionsBasic understanding of HTML/CSS for email is a plusPreferred QualificationsExperience in retail, food service, or e-commerceKnowledge of SMS or additional digital marketing channelsExperience working with customer data and CRM systems

What Success Looks Like

Increased email-driven revenue and customer engagementGrowth and improved segmentation of the email subscriber listSuccessful implementation of automated campaignsConsistent execution of high-performing email campaigns