Email Marketer

Pack.com; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Pack.com is seeking a Senior Email Marketer to design and scale lifecycle programs that drive user engagement and long-term value. You’ll build behavioral journeys, segment audiences, and optimize deliverability within a data-driven framework.

Collaborate across product, analytics, design, and engineering to ensure lifecycle communications align with business goals while owning the end-to-end email program lifecycle.

Qualifications

• Experience designing lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
• Hands-on expertise with lifecycle automation platforms (Customer.io, Braze, Iterable, Klaviyo, HubSpot, SFMC).
• Strong analytical mindset with ability to translate data into actions and outcomes.
• Experience building audience segmentation strategies and personalized messaging at scale.
• Understanding of email deliverability, sender reputation, and authentication practices.
• Ability to think in systems: processes, automations, and reporting at scale.
• Excellent communication across technical and non-technical teams.

Responsibilities

• Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.
• Develop audience segments based on user behavior and lifecycle stages to deliver relevant messaging.
• Own planning, execution, and optimization of automated workflows and campaigns.
• Monitor email health, deliverability, and infrastructure to maximize inbox placement and engagement.
• Lead testing strategies across messaging, timing, segmentation, and content to improve performance.
• Collaborate with product, design, analytics, engineering, and growth teams to align lifecycle communications with business objectives.
• Identify opportunities to improve workflows, automation, reporting, and operational efficiency.

Skills

Lifecycle marketing

Marketing automation

Data-driven decisions

Segmentation & personalization

Deliverability knowledge

Systems thinking

Clear communication

Tools

Customer.io

Braze

Iterable

Klaviyo

HubSpot

Salesforce Marketing Cloud

Job description

The Mission

We’re looking for a Senior Email Marketer who sees lifecycle marketing as a product, not just a communication channel.

Your mission is to design, optimize, and scale the systems that drive user engagement, retention, and long-term value. You’ll build behavioral journeys, create intelligent segmentation strategies, improve deliverability, and use data to continuously refine how users experience our platform.

This role sits at the intersection of lifecycle marketing, analytics, product thinking, and systems design. We’re looking for someone who enjoys building structured processes, solving retention challenges, and using data to drive measurable business outcomes.

We value ownership, attention to detail, experimentation, and people who care deeply about building systems that scale.

Lifecycle Strategy & Automation

Design, build, and optimize lifecycle programs across onboarding, activation, engagement, retention, churn prevention, and re-engagement journeys.

Behavioral Segmentation

Develop audience segments based on user behavior, engagement patterns, lifecycle stages, and product interactions to deliver highly relevant messaging experiences.

Email Program Management

Own the planning, execution, and optimization of automated workflows, transactional communications, and promotional campaigns.

Deliverability & Infrastructure

Monitor and maintain email health, sender reputation, authentication protocols, and deliverability best practices to maximize inbox placement and engagement.

Experimentation & Optimization

Develop and execute testing strategies across messaging, timing, segmentation, content structure, and user journeys to continuously improve performance.

Performance Analytics

Monitor lifecycle KPIs and marketing performance metrics, translating data into actionable recommendations and strategic improvements.

Cross-Functional Collaboration

Partner closely with product, design, analytics, engineering, and growth teams to ensure lifecycle communications align with broader business objectives.

Process & Systems Improvement

Continuously identify opportunities to improve workflows, automation, reporting, and operational efficiency across the lifecycle marketing function.

Requirements

Lifecycle Marketing Experience

Proven experience managing lifecycle, retention, CRM, email, or customer engagement programs within technology, consumer, SaaS, gaming, e-commerce, or digital product environments.

Marketing Automation Expertise

Hands-on experience with lifecycle and marketing automation platforms such as Customer.io, Braze, Iterable, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar platforms.

Data-Driven Mindset

Strong analytical skills with the ability to interpret performance data, identify trends, and make decisions based on measurable outcomes.

Segmentation & Personalization

Experience developing audience segmentation strategies and behavioral communication programs at scale.

Deliverability Knowledge

Understanding of email deliverability principles, domain reputation, authentication standards, and lifecycle communication best practices.

Systems-Oriented Thinking

You naturally think about how processes, automations, and workflows can be optimized and scaled.

Strong Communication Skills

Able to communicate effectively across technical and non-technical teams while maintaining exceptional attention to detail.

Nice to Have Experience

With gaming, entertainment, creator ecosystems, consumer technology, or digital communities Experience working closely with product and engineering teams Familiarity with SQL, analytics tools, or customer data platforms Experience with push notifications, SMS, in-app messaging, or omnichannel lifecycle programs Experience supporting global user bases across multiple markets and time zones