Email Marketing Manager

Blaze Media; Texas (NJ); On-site; USD 45,000 - 55,000; Full time

Job summary

An innovative media company is on the lookout for a creative Email Marketing Manager to join their dynamic team. In this pivotal role, you will spearhead the development and execution of engaging email marketing campaigns designed to drive customer engagement and boost conversions. Your expertise in email best practices, automation, and analytics will be vital in refining strategies and ensuring compliance with industry regulations. Collaborating with diverse teams, you will craft compelling content and visuals that resonate with audiences. If you're passionate about leveraging data to enhance marketing performance, this opportunity could be your next big career move!

Qualifications

• 3+ years of experience in email marketing, preferably in media.
• Strong knowledge of email best practices and segmentation.

Responsibilities

• Develop and implement email marketing strategies for customer engagement.
• Manage A/B testing and analyze campaign performance for optimization.

Skills

Email Marketing

A/B Testing

Analytics Tools

Copywriting

Project Management

HTML/CSS

Tools

Sailthru

Mailchimp

HubSpot

Klaviyo

Marketo

Job description

This range is provided by Blaze Media. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$45,000.00/yr - $55,000.00/yr

We are seeking a data-driven and creative Email Marketing Manager to develop, execute, and optimize our email marketing campaigns. This role is responsible for driving customer engagement, increasing conversions, and improving retention through strategic email communication. The ideal candidate will have a strong understanding of email best practices, automation, segmentation, and analytics.

Key Responsibilities

1. Develop and implement email marketing strategies to support business goals, including customer acquisition, retention, and revenue growth.
2. Create, manage, and optimize email campaigns, including promotional, lifecycle, and transactional emails.
3. Oversee email list segmentation and personalization strategies to improve engagement and conversion rates.
4. Manage A/B testing and analyze campaign performance to continuously refine messaging, design, and targeting.
5. Ensure emails follow industry policies and best practices, including compliance with CAN-SPAM and other regulations.
6. Collaborate with content, design, and product teams to develop compelling email content and visuals.
7. Monitor key performance metrics (open rates, CTR, conversions, deliverability) and report insights with actionable recommendations.
8. Implement and optimize automation workflows, drip campaigns, and triggered emails.
9. Stay updated on the latest email marketing trends, tools, and technologies to enhance performance.

Qualifications & Skills

1. 3+ years of experience in email marketing, preferably in media.
2. Proficiency in email marketing platforms (e.g., Sailthru, Mailchimp, HubSpot, Klaviyo, Marketo).
3. Strong knowledge of email best practices, segmentation, and deliverability.
4. Experience with A/B testing, analytics tools, and performance tracking.
5. Excellent copywriting and proofreading skills with attention to detail.
6. Basic HTML/CSS knowledge for email formatting is a plus.
7. Strong project management skills with the ability to multitask and meet deadlines.
8. Analytical mindset with a passion for data-driven decision-making.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Online Audio and Video Media