Senior Marketing Manager (Email/Lifecycle)

Mainstreet; United States; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Remote-first team

Opportunity for ownership in marketing function

Job summary

A growing SaaS company is seeking a Senior Marketing Manager specializing in email marketing to lead their marketing initiatives. The ideal candidate will have over 5 years of experience in a startup environment, proficiency in marketing automation tools like HubSpot and Salesforce, and a passion for data-driven decision-making. This remote role offers competitive compensation and the chance to shape critical marketing functions from the ground up.

Qualifications

• 5+ years of marketing experience focusing on email marketing.
• Ability to work independently and lead with minimal supervision.
• Experience with marketing automation platforms essential.

Responsibilities

• Own the email marketing strategy from ideation to execution.
• Build and analyze email campaigns to retain customers.
• Develop segmentation strategies and lifecycle marketing campaigns.

Skills

Email marketing expertise

Independence in initiatives

Marketing automation platform experience

SaaS marketing

Data analysis skills

Communication skills

Tools

HubSpot

Salesforce

Iterable

Job description

Overview

Location: Remote (Startup/SaaS Environment)

Employment Type: Full-Time

Senior Marketing Manager (Email Marketing) with deep expertise in email marketing to join our growing team. This role is ideal for someone who thrives in a fast-paced startup environment, has SaaS marketing experience, and knows how to build, execute, and optimize high-performing campaigns that drive measurable results.

Responsibilities

• Own the email marketing strategy end-to-end, from ideation to execution.
• Build, deploy, and analyze email campaigns that engage leads, nurture prospects, and retain customers.
• Develop segmentation strategies and lifecycle marketing campaigns tailored to different customer journeys.
• Define and monitor KPIs, A/B testing, and reporting to optimize performance and increase ROI.
• Ensure all campaigns meet deliverability, compliance, and brand standards.
• Collaborate with Product, Sales, and Customer Success to align messaging with company growth goals.
• Stay up to date with best practices, tools, and trends in SaaS and email marketing.

Qualifications

• 5+ years of marketing experience, with a strong emphasis on email marketing.
• Proven ability to work independently and lead initiatives with minimal supervision.
• Hands-on experience with marketing automation platforms (HubSpot, Salesforce, Iterable, or similar).
• Strong background in SaaS marketing and experience in startup environments.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills and ability to collaborate across teams.

Bonus Skills

• Experience with customer lifecycle marketing and churn reduction strategies.
• Familiarity with CRM integrations and advanced personalization tactics.

Why Join Us?

• Be part of a high-growth SaaS company tackling exciting challenges.
• Work with a collaborative, remote-first team.
• Opportunity to own and shape a critical marketing function from the ground up.
• Competitive compensation and benefits.