Marketing Manager

Tharp Consulting; Huntsville (AL); In loco; USD 60.000 - 90.000; Tempo pieno

Descrizione del lavoro

Tharp Consulting in Huntsville, AL seeks a seasoned marketing professional to drive brand growth and guest engagement across contract dining and hospitality operations. You will plan campaigns for education, healthcare, senior living and business clients, manage digital channels, promotions, and on-site merchandising to support sales and retention.

The role requires analytical thinking, collaboration with diverse teams, and the ability to tailor messaging for varied guest audiences while

Competenze

• Demonstrated marketing leadership with strong campaign planning and execution capabilities.
• Proficiency in digital marketing channel management and promotional planning.
• Analytical mindset with experience using metrics to drive decisions.

Mansioni

• Plan and execute marketing campaigns for education, healthcare, senior living, and business clients to support sales and retention objectives.
• Manage digital channels, promotions, and on-site merchandising initiatives.
• Track and analyze performance metrics to refine strategies and improve results.
• Adapt messaging and tactics to meet the needs of diverse customer groups.
• Collaborate with culinary, operations, and client teams to deliver consistent, hospitality-focused communication aligned with a people-first culture.

Conoscenze

Campaign planning

Digital marketing

Analytics

Cross-functional collaboration

Audience targeting

Descrizione del lavoro

responsible for driving brand growth and enhancing guest engagement across contract dining and hospitality operations.

Key Responsibilities

• Plan and execute marketing campaigns for education, healthcare, senior living, and business clients to support sales and retention objectives.
• Manage digital channels, promotions, and on-site merchandising initiatives.
• Track and analyze performance metrics to refine strategies and improve results.
• Adapt messaging and tactics to meet the needs of diverse customer groups.
• Collaborate with culinary, operations, and client teams to deliver consistent, hospitality-focused communication aligned with a people-first culture.

Required Skills & Qualifications

• Demonstrated marketing leadership with strong campaign planning and execution capabilities.
• Proficiency in digital marketing channel management and promotional planning.
• Analytical mindset with experience using metrics to drive decisions.
• Excellent collaboration and communication skills with cross-functional teams.
• Ability to tailor strategies for varied audiences while reinforcing a high-quality guest experience.