Brand Marketing Manager

Relate Search; Florence (SC); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive compensation

Health, dental, and vision benefits

Paid time off and holidays

Opportunities for career growth and professional development

Job summary

A professional search firm is seeking a talented Brand Marketing Manager to lead product marketing campaigns and drive brand growth. With 5+ years of marketing experience, the successful candidate will develop comprehensive marketing strategies, conduct market research, and lead multi-channel campaigns to enhance brand awareness and consumer engagement. This mid-senior level role offers competitive compensation and career growth opportunities in the dynamic food and beverage industry.

Qualifications

• 5+ years of experience in marketing, preferably within FMCG or food industry.
• Proven track record of successful marketing campaigns.
• Strong analytical and market research skills.

Responsibilities

• Develop and implement marketing strategies to drive brand growth.
• Conduct market research and analyze trends.
• Lead multi-channel marketing campaigns.
• Collaborate with cross-functional teams.
• Monitor campaign performance and manage budgets.

Skills

Analytical skills

Marketing strategy development

Leadership

Project management

Digital marketing tools proficiency

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

We are seeking a talented and innovative Brand Marketing Manager to lead product marketing campaigns and drive brand growth. In this dynamic role, you will explore customer needs, track market trends, and develop engaging marketing strategies that showcase exceptional products. You will play a pivotal role in enhancing brand awareness, influencing consumer behavior, and delivering measurable business impact.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand growth, market visibility, and consumer engagement.
• Conduct market research and analyze trends to uncover opportunities and inform strategic decisions.
• Lead multi-channel marketing campaigns, ensuring cohesive execution across digital, social, and traditional platforms.
• Collaborate with cross-functional teams—including product development, sales, and public relations—to achieve business objectives.
• Monitor and evaluate campaign performance, manage budgets, and optimize resource allocation for maximum ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, preferably within FMCG or the food industry.
• Proven track record of developing and executing successful marketing campaigns that deliver measurable results.
• Strong analytical and market research skills, with the ability to interpret data to drive strategy.
• Excellent communication, leadership, and project management capabilities, with proficiency in digital marketing tools and platforms.

Benefits

• Competitive compensation
• Health, dental, and vision benefits
• Paid time off and holidays
• Opportunities for career growth and professional development

About Relate Search

Relate Search is a Woman, Minority, and LGBTQIA+ owned executive and professional search firm dedicated to connecting top talent with meaningful opportunity. With deep expertise across Supply Chain & Operations, Technology, Sales & Marketing, Human Resources, and Accounting & Finance, we deliver customized, people-first recruiting solutions that drive lasting impact.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Retail