Digital Marketing Specialist

Evlo AI; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Evlo AI in New York seeks a Digital Marketing Specialist to own end-to-end campaigns across paid search, paid social, SEO, email, and web for a fast-growing technology company.

Reporting into the demand generation team, you will launch, measure, and optimize programs in a data-driven environment where budget efficiency and conversion rates are tracked weekly, driving traffic, leads, and pipeline.

Qualifications

• 3-5 years of digital marketing experience in B2B SaaS or tech
• Hands-on with Google Ads and at least one marketing automation platform
• Proficient in GA4, GTM, and building performance reports

Responsibilities

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta with budgets and bids
• Own SEO execution: keyword research, on-page optimization, audits, link building
• Run email campaigns and lifecycle flows in HubSpot or Marketo
• Analyze performance in GA4 and Looker Studio; build dashboards and report CPL, CAC, ROAS, and funnel metrics
• A/B test ad creative, landing pages, and email copy; document wins and scale what works
• Partner with design, content, and sales to produce campaign assets and align messaging
• Manage landing page builds in Webflow or WordPress with tracking via GTM/UTM governance

Skills

Google Ads

HubSpot

Marketo

Pardot

GA4

Looker Studio

SEO basics

Campaign management

Education

Bachelor's degree in marketing or communications

Tools

Webflow

WordPress

GA4

Looker Studio

Job description

About The Role

The role owns execution of digital marketing programs across paid search, paid social, SEO, email, and web — the channels that drive traffic, leads, and pipeline for a fast-growing technology company.

About The Role

The role owns execution of digital marketing programs across paid search, paid social, SEO, email, and web — the channels that drive traffic, leads, and pipeline for a fast-growing technology company.

Reporting into the demand generation team, the Digital Marketing Specialist runs campaigns end-to-end: launching, measuring, and optimizing in a data-heavy environment where budget efficiency and conversion rates are watched weekly.

Key Responsibilities

• Build and launch paid campaigns across Google Ads, LinkedIn Ads, and Meta, managing budgets, bids, and audience targeting
• Own SEO execution: keyword research, on-page optimization, technical audits, and coordination with content on briefs and link building
• Run email campaigns and lifecycle flows in HubSpot or Marketo, including segmentation, automation, and deliverability monitoring
• Analyze performance in GA4 and Looker Studio; build dashboards and report on CPL, CAC, ROAS, and conversion funnel metrics
• A/B test ad creative, landing pages, and email copy; document wins and scale what works
• Partner with design, content, and sales to produce campaign assets and align messaging with positioning
• Manage landing page builds in Webflow or WordPress, including tracking setup via GTM and UTM governance

What We Are Looking For

• 3-5 years of digital marketing experience in B2B SaaS or B2C tech, with measurable results in paid acquisition or SEO
• Hands-on expertise with Google Ads and at least one major marketing automation platform (HubSpot, Marketo, Pardot)
• Proficiency with GA4, Google Tag Manager, and building performance reports stakeholders can act on
• Working knowledge of SEO fundamentals, including technical audits and keyword strategy
• Strong project management skills; comfortable running 5+ concurrent campaigns
• Bachelor's degree in marketing, communications, or equivalent practical experience
• Bonus: experience with Webflow, SQL or spreadsheet modeling, SEMrush/Ahrefs, or marketing attribution tools like HockeyStack or Dreamdata