Marketing Manager

LDG Development, LLC; Dallas (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking organization as a Marketing Manager, where you will craft and execute innovative marketing strategies that drive growth and enhance brand awareness. This fully remote position offers the chance to collaborate with diverse teams and create impactful campaigns. You'll have the opportunity to analyze performance metrics, manage budgets, and ensure brand consistency across all channels. If you're passionate about making a difference in the affordable housing sector and possess strong marketing skills, this role is perfect for you. Embrace the chance to thrive in a supportive environment that values creativity and collaboration.

Qualifications

• 3-5 years of marketing experience, especially in multi-unit and digital marketing.
• Proven success in executing marketing campaigns across various channels.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Create and manage marketing campaigns across multiple channels.
• Analyze campaign performance and report findings for continuous improvement.

Skills

Marketing Strategies

Digital Marketing

Social Media Management

Analytical Skills

Communication Skills

Leadership Skills

Creative Direction

Problem-Solving

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Job description

REPORTS TO

VP of Marketing & Brand Strategy

STATUS

Exempt

LDG Development and our affiliated companies are growing rapidly to produce higher levels of much-needed affordable housing across the nation. Our founding belief that “Everyone Deserves a Quality Place to Live” has resulted in an organization that has now achieved the #1 Ranking as an Affordable Housing Developer. Our focus on employees and company culture has earned us the Top Best Places to Work in Louisville in 2021, 2022, and 2023. We believe a stable, supportive living environment enables individuals to thrive and pursue their dreams in education, careers, and more. The reputation and quality LDG maintains in all business practices are key to achieving our goals.

Position Summary

As a Marketing Manager, you will develop and execute marketing strategies that drive growth and enhance brand awareness. You will collaborate with cross-functional teams to create and implement campaigns aligned with our business objectives. This is a FULLY REMOTE position for our Dallas/Ft. Worth Market, requiring regular travel and in-person meetings in the DFW area.

Essential Job Duties and Responsibilities

1. Develop and implement marketing strategies aligned with business goals.
2. Create and manage marketing campaigns across online, email, social media, and direct mail channels.
3. Collaborate with teams to ensure effective campaign execution.
4. Serve as the primary contact for all marketing needs within your territory.
5. Develop traffic generation strategies and build relationships with community organizations, working with Asset Managers and Management Companies.
6. Analyze campaign performance and report findings for continuous improvement.
7. Ensure brand consistency and adherence to guidelines.
8. Identify marketing opportunities to attract and retain residents.
9. Create marketing resources for occupancy, inbound marketing, and leasing, including advertisements and campaigns.
10. Maintain consistent messaging across the organization and train on-site teams in social media and communication strategies.
11. Track and analyze marketing initiatives for effectiveness and optimize as needed.
12. Manage marketing budget and resource allocation.
13. Present ideas and results to stakeholders and communicate strategies and budgets to senior leaders.
14. Understand applicable federal and state housing programs and ensure compliance with HUD, LIHTC, and related policies.
15. Guide on-site team members to implement marketing initiatives effectively.
16. Oversee onboarding of new properties, including creating digital presence, outdoor advertising, and SEO setup.

Minimum Skills and Abilities

1. Bachelor’s degree in Marketing, Business Administration, or related field.
2. 3-5 years of experience in marketing, especially multi-unit and digital marketing.
3. Proven success in executing marketing campaigns.
4. Proficiency in marketing and social media strategies.
5. Excellent communication and leadership skills.
6. Strong analytical and problem-solving abilities.
7. Experience with creative direction and design.
8. Data-driven with a creative approach.
9. Willingness to travel.

Physical Demands

This role requires regular use of hands for typing and handling, standing, walking, reaching, climbing, stooping, and squatting. The team member must be able to lift up to 20 pounds and have vision abilities including close, distance, color, peripheral, and depth perception. Routine local travel and occasional overnight travel for property visits and company events are expected.