Marketing Manager, Plastics Manufacturing

Executive Alliance; Knoxville (TN); On-site; USD 160,000 - 195,000; Full time

Job summary

A family-owned manufacturer in the plastics industry, located in Knoxville, TN, is seeking a Marketing Manager to lead demand generation, brand strategy, and sales enablement efforts. The ideal candidate will have strong analytical skills, significant experience in B2B marketing, and knowledge in the polymer sector to drive growth and oversee marketing campaigns.

Qualifications

• 8-10 years of experience in B2B product marketing or commercial development.
• Experience leading cross-functional initiatives.
• Knowledge of the plastics or polymer industry is a strong asset.

Responsibilities

• Lead market research and analysis efforts.
• Plan and execute targeted marketing campaigns.
• Support customer engagement efforts and manage strategic accounts.

Skills

Analytical acumen

Market insight

Project management

Leadership

Communication

Education

Bachelor’s degree in Marketing, Business, or technical field

MBA preferred

Job description

Marketing Manager, Plastics Manufacturing

Marketing Manager, Plastics Manufacturing

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Direct message the job poster from Executive Alliance

Executive Alliance are pleased to represent our client who are a family-owned, North American-based manufacturer of color and additive concentrates for the plastics industry. Their products are used in a wide range of consumer items, from everyday household items like food packaging and toys to industrial materials like conduit, wire, twine, and more. They are headquartered in the greater Knoxville, TX area.

They are seeking a Marketing Manager to drive demand generation, sales enablement and branding efforts for their company.

NOTE: This is a fully onsite role at company HQ and is not a remote or hybrid role, reporting to the company's General Manager.

The successful Marketing Manager candidate will:

• Lead market research and analysis efforts to identify emerging trends, generate sales leads, and inform commercial priorities
• Contribute to the development of compelling business cases to support new product initiatives and technical service directions
• Monitor industry shifts, economic factors, and customer behaviors to anticipate risks and opportunities
• Plan and execute targeted marketing campaigns, including web updates, digital and print advertising, and trade show engagement
• Support customer engagement efforts and manage select strategic accounts as assigned
• Supervise internal marketing staff and external partners, ensuring alignment across project timelines and brand standards
• Act as a collaborative voice within the commercial leadership team, contributing to policy and procedural decisions when required

Qualifications:

The ideal candidate is a strategic marketing professional with strong analytical acumen, market insight, and experience leading commercial projects in a manufacturing or technical environment. Knowledge of the plastics or polymer industry is a strong asset.

• Bachelor’s degree in Marketing, Business, or a technical field; MBA preferred
• 8–10 years of experience in B2B product marketing or commercial development, ideally within the polymer or masterbatch sector
• Proven ability to lead cross-functional initiatives and guide marketing direction based on data and customer insights
• Strong project management, planning, and leadership capabilities
• Experience managing teams and external consultants
• Excellent communication and decision-making skills

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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