Marketing Manager

Evlo AI; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a Marketing Manager to drive integrated demand-gen programs across a technology portfolio. You will translate product positioning into campaigns, increasing qualified pipeline, product adoption, and brand visibility.

The role spans lifecycle email, paid acquisition, SEO/SEM, content, webinars, and social, collaborating with product marketing, sales, creative, and revenue operations to launch measurable programs and improve funnel performance.

Qualifications

• 3–6 years of experience in B2B/B2C technology marketing with ownership of multi‑channel campaigns.

Responsibilities

• Build and execute quarterly marketing plans across paid search, paid social, organic search, email, content, webinars, and partner channels.
• Manage campaigns in HubSpot or Marketo, including segmentation, nurture workflows, lead scoring, testing, and reporting.
• Own campaign measurement in GA4, Salesforce, and BI dashboards; report on conversion rates, CAC, MQL quality, pipeline contribution, and ROI.
• Develop briefs for landing pages, case studies, blog content, ads, and social creative, coordinating with writers/designers/vendors.
• Optimize SEO and SEM through keyword research, audits, Google Ads management, and landing-page experimentation.
• Run A/B tests across messaging, audiences, emails, paid creative, and conversion paths to improve funnel performance.
• Manage campaign budgets, timelines, and vendor relationships; communicate results to leadership.

Skills

Marketing strategy

Multi-channel campaigns

HubSpot/Marketo

GA4/SEO/SEM

SQL/Looker/Tableau

Project management

Content creation

Education

Bachelor's degree in marketing/communication/business

Tools

HubSpot

Marketo

Salesforce

GA4

Job description

About The Role

The Marketing Manager owns integrated demand-generation programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, product adoption, and brand visibility.

The Marketing Manager owns integrated demand-generation programs for a technology portfolio, translating product positioning into campaigns that increase qualified pipeline, product adoption, and brand visibility. The role combines strategy and execution across lifecycle email, paid acquisition, SEO/SEM, content, webinars, and social. You will partner with product marketing, sales, creative, and revenue operations to launch measurable programs and improve performance across the funnel.

Key Responsibilities

• Build and execute quarterly marketing plans across paid search, paid social, organic search, email, content, webinars, and partner channels
• Manage campaigns in HubSpot or Marketo, including segmentation, nurture workflows, lead scoring, testing, and reporting
• Own campaign measurement in GA4, Salesforce, and BI dashboards; report on conversion rates, CAC, MQL quality, pipeline contribution, and ROI
• Develop briefs for landing pages, case studies, blog content, ads, and social creative, coordinating delivery with writers, designers, and external vendors
• Optimize SEO and SEM programs through keyword research, technical audits, Google Ads management, and ongoing landing-page experimentation
• Run A/B tests across messaging, audience segments, email journeys, paid creative, and conversion paths to improve funnel performance
• Manage campaign budgets, timelines, and vendor relationships while communicating results and recommendations to leadership

What We Are Looking For

• 3-6 years of experience in B2B or B2C technology marketing, with ownership of multi-channel campaigns and measurable funnel outcomes
• Hands-on experience with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or comparable tools
• Working knowledge of GA4, Google Ads, LinkedIn Campaign Manager, SEO tools such as Ahrefs or Semrush, and spreadsheet-based analysis
• Demonstrated ability to connect channel performance to pipeline, revenue, customer acquisition cost, and conversion metrics
• Strong project-management skills, including the ability to manage multiple launches, stakeholders, agencies, and deadlines
• Excellent written communication and editorial judgment, with experience developing or reviewing technical and product-focused content
• Bachelor’s degree in marketing, communications, business, or a related field; Bonus: experience with B2B SaaS, product-led growth, marketing attribution, SQL, Looker, Tableau, or customer data platforms