Marketing Manager

Socket.dev; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Siteaware is seeking a Marketing Manager in Austin, TX to lead and execute our growth strategy. You will drive ABM, multi-channel campaigns, and a category strategy for our construction technology narrative, reporting to the CRO and CEO.

In a fast-paced, high-growth SaaS environment, you will own demand generation, content, lifecycle marketing, and automation. This role requires strategic thinking, cross-functional collaboration, and a passion for growth and emerging marketing tech.

Qualifications

• At least 3 years of hands-on Marketing Manager experience in a SaaS company focusing on ABM or Growth Marketing.
• Experience executing multi-channel marketing programs with automated, data-driven approaches.
• Strategic thinker with strong execution and attention to detail.
• Experience in performance marketing, growth, content, and lifecycle marketing.
• Excellent communicator who thrives in cross-functional environments.
• Curious, proactive, and passionate about growth and emerging marketing technologies.
• Bachelor’s degree in Business Administration, Marketing, Business, Communications, or related field.

Responsibilities

• Marketing Strategy & Execution: Develop and execute marketing plans aligned with business and growth objectives.
• Category creation: Shape and define a new and existing narrative, market education, messaging development, positioning, and go-to-market strategy for an emerging category in the construction technology space.
• Content & Storytelling: Create and manage compelling content across the customer journey (social, website, email, campaigns).
• Demand & Growth Marketing: Lead top and mid-funnel growth initiatives, including experimentation, optimization, and scaling new channels.
• Account-Based Marketing: Lead and execute targeted marketing initiatives focused on high-value enterprise accounts, in close alignment with Sales and Revenue teams.
• Marketing Automation & Lifecycle: Build and manage nurturing programs to improve conversion across the funnel.

Skills

ABM Marketing

Growth Marketing

Multi-channel Campaigns

Data-driven Decision Making

Cross-functional Collaboration

Strategic Thinking

Education

Bachelor’s degree in Business Administration or related field

Job description

About Us

Siteaware drives 100% quality assurance by providing a systematic, repeatable process that ensures consistency, reduces risk, and allows organizations to implement a new standard, achieving complete certainty every time, on every project.

What Awaits You

• A Strategic, Hands on role planning, leading and executing company's marketing strategy with a direct impact on company growth, brand awareness and pipeline
• A fast-paced, high-growth environment requiring strategic thinking and data-driven decision-making
• Reporting and working along company’s CRO and CEO

What you’ll be taking on

• Marketing Strategy & Execution: Develop and execute marketing plans aligned with business and growth objectives
• Category creation: Shape and define a new and existing narrative, market education, messaging development, positioning, and go-to-market strategy for an emerging category in the construction technology space
• Content & Storytelling: Create and manage compelling content across the customer journey (social, website, email, campaigns)
• Demand & Growth Marketing: Lead top and mid-funnel growth initiatives, including experimentation, optimization, and scaling new channels
• Account-Based Marketing: Lead and execute targeted marketing initiatives focused on high-value enterprise accounts, in close alignment with Sales and Revenue teams
• Marketing Automation & Lifecycle: Build and manage nurturing programs to improve conversion across the funnel

Who you are

• You have at least 3 years of hands-on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing
• Experienced in executing multi-channel marketing programs while utilizing an automated and data-driven approach
• Strategic thinker with strong execution skills and attention to detail
• Experienced in performance marketing, growth, content, and lifecycle marketing
• A strong communicator who thrives in cross-functional environments
• Curious, proactive, and passionate about growth, innovation, and emerging marketing technologies
• Hold a bachelor’s degree in business administration, Marketing, Business, Communications, or a related field