Growth Marketing Manager

WAVE Drowning Detection Systems; Dallas, Northern (TX, KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus

Health insurance

Paid time off

Stock options

Job summary

WAVE Drowning Detection Systems is seeking a Growth Marketing Manager to own and optimize a full-funnel demand-generation program across SEO, outbound calling, Google PPC, HubSpot email campaigns, and trade-show marketing. You’ll manage programs, vendors, reporting, and pipeline impact in a hands-on role.

The role requires 4+ years in digital/growth marketing, 3+ years with HubSpot Marketing Hub, and a proven track record in lead generation and performance metrics.

Qualifications

• Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment.
• Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting.
• Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results.
• Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost.
• Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions.
• Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders.

Responsibilities

• Own the execution, optimization, and reporting across five planned customer-acquisition channels: SEO, agentic outbound calling support, Google PPC, HubSpot email campaigns, and trade-show marketing.
• Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads.
• Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting.
• Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting.
• Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10-15 trade shows (predominantly September through April).
• Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis.

Skills

Growth marketing

HubSpot Marketing Hub

SEO

Paid search

Email marketing

Lead generation

Analytics

Google Analytics

Tools

HubSpot Marketing Hub

Google Analytics

Job description

Reports to: Chief Commercial Officer

Location: Remote

Scope

Customer-acquisition channels + 10-15 trade shows (predominantly September-April)

Benefits

Flexible schedule; bonus,health insurance; paid time off, lucrative stock options

Position overview

The Growth Marketing Manager owns execution, optimization, and reporting across five planned customer-acquisition channels: SEO and blogging, agentic outbound calling support, Google PPC, HubSpot email campaigns, and trade-show marketing. The role is designed for a hands-on operator who can manage programs, vendors, reporting, and conversion improvement across a full-funnel demand-generation model.

Key responsibilities

SEO & content marketing

• Own the SEO and blogging program, including content-calendar development, keyword targeting, on-page optimization, publishing coordination, and performance reporting.
• Partner with internal stakeholders and outside vendors to create landing pages, blog posts, and conversion paths that generate qualified leads.
• Monitor organic traffic, keyword rankings, lead conversion, and content performance using analytics tools and HubSpot reporting.
• Outbound calling support & lead nurture
• Support the agentic calling channel by translating outreach insights into segmented messaging, nurture campaigns, and follow-up workflows.
• Build and maintain HubSpot lists, workflows, and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting.
• Work closely with sales or business-development resources to improve targeting, follow-up speed, objection handling, and content alignment.
• Paid search & landing-page optimization
• Manage performance-marketing efforts tied to Google PPC, including vendor coordination, budget pacing, conversion analysis, and landing-page feedback.
• Monitor cost per lead, close rates, and customer-acquisition cost by campaign and recommend reallocations based on performance.
• Align paid-search strategy with SEO, email, and event messaging to maintain a consistent acquisition funnel.
• HubSpot email marketing & automation
• Build and launch email campaigns in HubSpot Marketing Hub, including batch emails, nurture workflows, segmented sends, and campaign reporting.
• Manage forms, landing pages, CTAs, dynamic lists, and automation rules within HubSpot Marketing Hub.
• Create reporting dashboards that track lead generation, email engagement, conversion by lifecycle stage, and campaign ROI.
• Trade show & event marketing
• Plan, execute, and attend pre-show, onsite, and post-show marketing programs for 10-15 trade shows (predominantly September through April).
• Coordinate with sales, operations, and outside vendors on event promotion, messaging, lead capture, follow-up, and performance analysis.
• Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences.

Required qualifications

• Minimum 4 years of digital or growth-marketing experience in a B2B, technology, services, or consultative-sales environment.
• Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns, workflows, forms, CTAs, landing pages, segmentation, and reporting.
• Demonstrated experience managing or closely overseeing SEO, paid search, and email marketing programs with measurable lead-generation results.
• Strong understanding of full-funnel performance metrics, including leads, conversion rates, cost per lead, and customer-acquisition cost.
• Experience using HubSpot reporting, Google Analytics, and spreadsheets to analyze campaign performance and support budget decisions.
• Excellent written communication and campaign-execution skills; strong project management across agencies, vendors, events, and internal stakeholders.