Marketing Manager

Evlo AI; Boston (MA); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Evlo AI in Boston is seeking a Marketing Manager to own demand generation for a growth-stage technology company. You will translate positioning into campaigns that reliably produce pipeline and brand awareness across B2B and B2C channels, driving strategy and execution behind paid, organic, and lifecycle programs.

You will collaborate with SEO, SEM, content, and social teams to hit measurable acquisition targets, build dashboards in GA4, Looker, and HubSpot, and lead multi-channel campaigns from

Competenze

• 4-7 years of marketing experience in B2B or B2C technology with pipeline or revenue impact.
• Hands-on experience with HubSpot or Marketo, Google Ads, GA4, and SEO tools (Ahrefs, Semrush, or similar).
• Proven track record managing paid media budgets of $250K+ annually with measurable efficiency gains.
• Strong copywriting and campaign-planning skills; comfortable owning multiple concurrent launches.
• Fluency in funnel analytics — attribution models, CAC/LTV, conversion tracking, and cohort reporting.
• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience).
• Bonus: experience with marketing attribution platforms (Dreamdata, HubSpot attribution), marketing automation workflows, product-led growth motion, or webinar/virtual-event programs

Mansioni

• Own demand-generation strategy and execution across paid search, paid social, email, and organic channels.
• Manage SEO strategy: keyword research, on-page optimization, technical SEO audits, and content partnerships to grow organic traffic.
• Run SEM programs in Google Ads and LinkedIn Ads, managing budgets, bids, and creative testing to improve CAC and ROAS.
• Plan and ship multi-channel campaigns end-to-end — briefs, landing pages, creative assets, and launch timelines.
• Build and maintain dashboards in GA4, HubSpot, and Looker; report funnel performance and pipeline contribution to leadership.
• Run A/B and multivariate tests on messaging, landing pages, and ad creative to improve conversion rates.
• Manage agencies, freelancers, and a marketing budget; negotiate contracts and hold vendors to performance targets.

Conoscenze

HubSpot/Marketo

Google Ads

GA4

SEO tools

Copywriting

Campaign planning

Analytics

Budget management

Multi-channel campaigns

A/B testing

Vendor management

Formazione

Bachelor's degree in marketing, communications, or related field

Strumenti

Looker

HubSpot

Ahrefs

Semrush

Descrizione del lavoro

About The Role

The Marketing Manager owns demand generation for a growth-stage technology company, turning positioning into campaigns that reliably produce pipeline and brand awareness across B2B and B2C channels.

The role matters because growth depends on it: you will drive the strategy and execution behind paid, organic, and lifecycle programs — working with SEO, SEM, content, and social to hit measurable acquisition targets.

Key Responsibilities

• Own demand-generation strategy and execution across paid search, paid social, email, and organic channels
• Manage SEO strategy: keyword research, on-page optimization, technical SEO audits, and content partnerships to grow organic traffic
• Run SEM programs in Google Ads and LinkedIn Ads, managing budgets, bids, and creative testing to improve CAC and ROAS
• Plan and ship multi-channel campaigns end-to-end — briefs, landing pages, creative assets, and launch timelines
• Build and maintain dashboards in GA4, HubSpot, and Looker; report funnel performance and pipeline contribution to leadership
• Run A/B and multivariate tests on messaging, landing pages, and ad creative to improve conversion rates
• Manage agencies, freelancers, and a marketing budget; negotiate contracts and hold vendors to performance targets

What We Are Looking For

• 4-7 years of marketing experience in B2B or B2C technology, with demonstrated pipeline or revenue impact
• Hands-on expertise with HubSpot or Marketo, Google Ads, GA4, and SEO tools (Ahrefs, Semrush, or similar)
• Proven track record managing paid media budgets of $250K+ annually with measurable efficiency gains
• Strong copywriting and campaign-planning skills; comfortable owning multiple concurrent launches
• Fluency in funnel analytics — attribution models, CAC/LTV, conversion tracking, and cohort reporting
• Bachelor's degree in marketing, communications, or a related field (or equivalent practical experience)
• Bonus: experience with marketing attribution platforms (Dreamdata, HubSpot attribution), marketing automation workflows, product-led growth motion, or webinar/virtual-event programs