Growth Marketing Manager

Zohorecruit; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Zohorecruit is seeking a Campaign Strategy, Prioritization & Execution lead in Austin, TX. You’ll align campaigns to pipeline targets, prioritize high-impact initiatives, and coordinate cross-functional execution across lifecycle, content, events, and paid channels.

You’ll develop audience segmentation, partner with RevOps to improve data quality, and run experiments to optimize funnel performance. A strong data mindset and bias for action are essential in a fast-growing startup environment.

Qualifications

• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth.
• Strong understanding of funnel metrics and how marketing drives pipeline.
• Experience prioritizing campaigns based on business goals, not just executing requests.
• Ability to identify which campaigns are worth running—and push back on those that aren’t.
• Experience with audience segmentation and targeting strategies to reach high-value accounts.
• Strong data instincts and ability to translate insights into actionable decisions.
• Systems thinking to connect channels, campaigns, and funnel stages into a cohesive strategy.

Responsibilities

• Align campaign planning to pipeline and SQL targets with measurable outcomes.
• Identify and prioritize high-impact campaigns based on audience, channel, and expected return.
• Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign.
• Coordinate campaign execution from planning through launch with cross-team alignment.
• Make trade-off decisions on investment vs. non-run initiatives based on performance and capacity.
• Develop segmentation strategies and collaborate with RevOps to improve data quality and targeting accuracy.
• Identify bottlenecks across the funnel and propose hypotheses to improve conversions and pipeline generation.
• Design and run experiments across channels and audiences to boost performance.
• Analyze campaign and funnel data to uncover insights and drive optimizations.
• Drive funnel velocity, conversions, and overall marketing efficiency; scale successful programs.

Skills

Campaign planning

Audience segmentation

Experimentation & testing

Funnel optimization

Data-driven decision making

Cross-functional collaboration

Performance reporting

Job description

Austin, TX, United States | Posted on 04/02/2026

Campaign Strategy, Prioritization & Execution

• Align campaign planning to pipeline and SQL targets, ensuring efforts are tied to measurable outcomes
  
• Identify and prioritize high-impact campaigns based on audience, channel, and expected return
  
• Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign
  
• Coordinate campaign execution from planning through launch, ensuring alignment across teams
  
• Make trade off decisions on where to invest vs. what not to run based on performance and capacity
  

Audience & Data Segmentation

• Develop and refine audience segmentation strategies based on ICP and behavior
  
• Ensure campaigns are targeted to the right accounts and personas
  
• Partner with RevOps to improve data quality, segmentation, and targeting accuracy
  

Experimentation, Funnel Optimization & Performance

• Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
  
• Design and run experiments across channels, messaging, and audiences to improve performance
  
• Analyze campaign and funnel data to uncover insights and recommend optimizations
  
• Improve funnel velocity, conversion rates, and overall marketing efficiency
  
• Scale successful initiatives and iterate quickly on underperforming programs
  

Reporting & Insights

• Develop visibility into campaign performance and pipeline contribution
  
• Translate performance data into clear recommendations and next steps
  
• Help the team make more informed, data-driven decisions
  

Year of Experience 4-7

Requirements

• Marketing experience at a high growth, early stage startup
  
• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth
  
• Strong understanding of funnel metrics and how marketing drives pipeline
  
• Experience prioritizing campaigns based on business goals, not just executing requests
  
• Ability to identify which campaigns are worth running — and confidence to push back on those that aren’t
  
• Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
  
• Strong data instincts and ability to translate insights into clear, actionable decisions
  
• Systems thinking mindset: able to connect channels, campaigns, and funnel stages into a cohesive strategy
  
• Comfort operating in ambiguity and making judgment calls with imperfect information
  
• Bias toward action: able to move quickly from idea to execution while continuously iterating