Marketing Manager

Mosaec; Birmingham (AL); On-site; USD 55,000 - 90,000; Full time

Job summary

UAB Medicine is seeking a Marketing professional to enhance brand visibility and promote health system services. This role involves strategic marketing planning, market research, and collaboration with various teams. The ideal candidate will have a strong background in marketing, a Bachelor’s degree, and a proven track record in the healthcare sector.

Benefits

100% tuition assistance

wellness initiatives

generous paid time off

paid parental leave

Public Service Loan Forgiveness Program eligible employer

Qualifications

• Bachelor’s degree in Advertising, Marketing, Public Relations or related field.
• Five years of related experience required.
• Strong skills in market research and strategic planning essential.

Responsibilities

• Develop and execute strategic marketing plans to promote health system initiatives.
• Conduct market research to identify patient needs.
• Lead and mentor direct reports.

Skills

Market Research

Strategic Planning

Brand Awareness

Data Analysis

Public Relations

Education

Bachelor's degree in Advertising, Marketing, Public Relations

Job description

Birmingham, Alabama, Job Description Salary range: $55,180 – $89,670 Benefits available for eligible positions include: 100% tuition assistance, wellness initiatives, generous paid time off, paid parental leave, Public Service Loan Forgiveness Program eligible employer, plus more. In addition to our many benefits and perks , UAB Medicine provides a variety of resources to support employees both personally and professionally. Work with the Best at UAB Medicine : UAB Medicine is Alabama’s largest single-site employer and operates over 1,200 beds and over 200 clinics in Birmingham , Alabama. When you become part of UAB Medicine, you join a nationally ranked academic medical center committed to education and advancing medical science through research. – U.S. News & World Report ‘s Best Hospitals, #1 in Alabama – America’s No. 1 Best Large Employer, Forbes , 2021 – Level I Trauma Center – NCI-Designated Comprehensive Cancer Center, Comprehensive Transplant Institute, Comprehensive Stroke Center Our success in patient care, innovation, and education is a direct result of our supportive and inclusive culture . Whether you are looking to start your career, fast-track your development, or diversify your skills, UAB Medicine offers avenues for advancement that other employers cannot match . General Roles and Responsibilities * Collaborate with leadership and MarCom team to develop and execute strategic marketing plans to promote the health system’s services, programs, and initiatives. * Conduct market research to identify patient needs and competitive landscape to inform marketing strategies. * Stay abreast of industry trends, emerging technologies, and best practices in health care marketing. * Ensure consistent messaging and branding across all marketing channels to maintain and build brand awareness. * Develop and maintain relationships with public relations team to enhance brand visibility through earned media. * Design and implement advertising campaigns to create awareness and generate interest in strategic services. * Regularly communicate marketing plans and results to stakeholders/leaders. * Establish key performance indicators (KPIs) related to volume, service, and brand. * Analyze marketing data and metrics to determine the success or failure of marketing initiatives. * Prepare campaign reports and make recommendations for future marketing strategies based on performance data. * Develop promotional materials and patient education materials for assigned service areas. * Ensure that all marketing materials are current, accurate, and effectively communicate the value of services. This includes printed materials as well as online/digital assets. * Assist in the preparation of the annual budget for assigned marketing areas, ensuring that resources are allocated effectively. * Develop, monitor, and reconcile project budgets to ensure alignment with marketing and organizational goals. * Organize and facilitate standing meetings with key leaders and marketing team members to review ongoing projects. * Identify new services or marketing opportunities during these meetings and discuss strategies to capitalize on them. * Collaborate with other marketing managers on opportunities that cover multiple UAB entities. * Organize and participate in community events, health fairs, and workshops to raise awareness of available services. * Ensure that all marketing activities comply with health care regulations, including HIPAA and other relevant laws. * Lead and mentor direct reports, providing guidance and support for professional development. Qualifications Minimum Requirements Bachelor’s degree in Advertising, Marketing, Public Relations or a related field and five (5) years of related experience required. Work experience may NOT substitute for education requirement. Job:Marketing

Source ⇲