Marketing Manager

Parkview Health; Fort Wayne (IN); Remote; USD 60,000 - 90,000; Full time

Job summary

A leading health organization is seeking a Marketing Manager to develop and oversee marketing programs and campaigns. The ideal candidate will have significant experience in healthcare marketing and demonstrate strong leadership and collaboration skills. This full-time, remote position offers an opportunity to drive growth and brand awareness while working with a dynamic team and senior leadership.

Qualifications

• 6+ years of relevant marketing experience in healthcare or related fields.
• Experienced in managing teams and working with senior executives.
• Strong strategic business and brand building foundation.

Responsibilities

• Develop and manage marketing programs and campaigns for assigned service lines.
• Collaborate with leadership to provide marketing solutions and execute strategies.
• Oversee vendor/agency relationships and marketing performance data.

Skills

Communication

Project Management

Collaboration

Leadership

Education

Bachelor’s Degree

Master’s Degree

Job description

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Summary

The Marketing Manager develops and manages consumer and channel management marketing programs and campaigns for the assigned service lines. Actively collaborates with service line leadership to provide marketing solutions to address business needs and drive awareness, preference and growth. Manage and oversee vendor/agency relationships as it relates to their service lines and ensures consistent execution with Parkview brand strategy. Working with system, service line, facility and program leaders define priorities, determine resource allocation and prioritization. Develop short term and long-term marketing strategies for the assigned service lines. Monitors & reports performance data, along with competitive market insights and trends; identifying opportunities to refine the service line plan and optimize marketing campaigns. Maintains ongoing awareness of customer research, market conditions and competitor data within those areas. Leads and manages marketing coworkers. Actively coaches and develops the team. Works closely with the VP of Marketing, service line leaders and department leaders to ensure marketing efforts align with the system strategy, brand and budget.

Work location is REMOTE

Summary

The Marketing Manager develops and manages consumer and channel management marketing programs and campaigns for the assigned service lines. Actively collaborates with service line leadership to provide marketing solutions to address business needs and drive awareness, preference and growth. Manage and oversee vendor/agency relationships as it relates to their service lines and ensures consistent execution with Parkview brand strategy. Working with system, service line, facility and program leaders define priorities, determine resource allocation and prioritization. Develop short term and long-term marketing strategies for the assigned service lines. Monitors & reports performance data, along with competitive market insights and trends; identifying opportunities to refine the service line plan and optimize marketing campaigns. Maintains ongoing awareness of customer research, market conditions and competitor data within those areas. Leads and manages marketing coworkers. Actively coaches and develops the team. Works closely with the VP of Marketing, service line leaders and department leaders to ensure marketing efforts align with the system strategy, brand and budget.

Education

Bachelor’s Degree required; Master’s preferred.

Experiences

6+ years of relevant marketing experience, ideally in healthcare or related fields such as Marketing, Business, Sales.

Leader with strong strategic business and brand building foundation

Experience working and leading agencies

Ability to work effectively within a matrix organization and complex work environment.

Strong judgment, professionalism, and diplomacy in handling unexpected issues and evolving priorities

Other Qualifications

Excellent communication, project management, and collaboration skills.

Experience working with senior level executives

Experience managing teams

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care, Medical Practices, and Wellness and Fitness Services

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