Marketing Manager

SiteAware Inc.; Austin (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading construction technology firm in Austin is seeking an experienced Marketing Manager to develop and execute comprehensive marketing strategies. This role involves shaping narratives, leading growth initiatives, and creating compelling content through various channels. Candidates should have at least 3 years of relevant experience in a SaaS environment, a data-driven mindset, and a bachelor's degree in a related field. Join us to drive innovation and elevate brand presence!

Qualifications

• At least 3 years of hands-on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing.
• Experienced in executing multi-channel marketing programs using an automated and data-driven approach.
• Strong communicator who thrives in cross-functional environments.

Responsibilities

• Develop and execute marketing plans aligned with business and growth objectives.
• Shape and define narrative, messaging development, positioning for an emerging category.
• Create and manage compelling content across the customer journey.
• Lead top and mid-funnel growth initiatives, including experimentation and optimization.
• Execute targeted marketing initiatives focused on high-value enterprise accounts.
• Build and manage nurturing programs to improve conversion across the funnel.

Skills

Marketing management

Data-driven decision making

Content creation

Growth marketing

Account-based marketing

Education

Bachelor's degree in business administration, Marketing, Business, Communications, or related field

Job description

Siteaware drives 100% quality assurance by providing a systematic, repeatable process that ensures consistency, reduces risk, and allows organizations to implement a new standard – achieving complete certainty every time, on every project.

What Awaits You:

• A Strategic, Hands on role planning, leading and executing company’s marketing strategy with a direct impact on company growth, brand awareness and pipeline
• A fast-paced, high-growth environment requiring strategic thinking and data-driven decision-making
• Reporting and working along company’s CRO and CEO

What you’ll be taking on:

• Marketing Strategy & Execution: Develop and execute marketing plans aligned with business and growth objectives
• Category creation: Shape and define a new and existing narrative, market education, messaging development, positioning, and go-to-market strategy for an emerging category in the construction technology space
• Content & Storytelling: Create and manage compelling content across the customer journey (social, website, email, campaigns)
• Demand & Growth Marketing: Lead top and mid-funnel growth initiatives, including experimentation, optimization, and scaling new channels
• Account-Based Marketing: Lead and execute targeted marketing initiatives focused on high-value enterprise accounts, in close alignment with Sales and Revenue teams
• Marketing Automation & Lifecycle: Build and manage nurturing programs to improve conversion across the funnel

Who you are:

• You have at least 3 years of hands- on Marketing Manager experience at a SaaS company focused on ABM or Growth Marketing
• Experienced in executing multi-channel marketing programs while utilizing an automated and data-driven approach
• Strategic thinker with strong execution skills and attention to detail
• Experienced in performance marketing, growth, content, and lifecycle marketing
• A strong communicator who thrives in cross-functional environments
• Curious, proactive, and passionate about growth, innovation, and emerging marketing technologies
• Hold a bachelor’s degree in business administration, Marketing, Business, Communications, or a related field