Marketing Manager

SUNNY DISTRIBUTOR INC.; California; Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

SUNNY DISTRIBUTOR INC. in California is seeking a highly experienced Marketing Manager to lead the company’s marketing initiatives, strengthen brand presence, and help define a distinctive voice in the market.

You will develop and implement brand and product marketing strategies, oversee campaigns, digital marketing, events and PR, coach the marketing team, and collaborate with Sales and Product Development to achieve commercial goals.

Qualifications

• Bachelor’s or Master’s degree in Marketing.
• Minimum of 5 years’ experience in Marketing.
• Proven track record of success in senior digital marketing roles.
• Experience with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace).
• Up to speed with current online marketing techniques and best practices.
• Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends) and Google AdWords.
• Experience in B2B and/or B2C retail environments.
• Experience in digital marketing: traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video, and more.
• Experience in managing, growing, mentoring a medium-sized team, including Marketing and Creative personnel.

Responsabilités

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
• Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
• Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with creative and production team to define marketing materials and programs.
• Highly experienced in Content Production and Editing to guide team.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
• Control budgets and allocate resources among projects.
• Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
• Conduct general market research to keep abreast of trends and competitor’s marketing movements

Connaissances

Strategic marketing

Leadership

Digital marketing

Content production

Market research

Budget management

Formation

Bachelor's or Master's in Marketing

Outils

Google Analytics

Google AdWords

SEO/SEM

Description du poste

We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.

Job Description:

• Development and implementation of the Brand strategy.
• Developing the marketing strategy for new and existing products
• Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
• Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
• Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with creative and production team to define marketing materials and programs.
• Highly experienced in Content Production and Editing to guide team.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
• Control budgets and allocate resources among projects.
• Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
• Conduct general market research to keep abreast of trends and competitor’s marketing movements

Requirements:

• Bachelors or master’s degree in Marketing
• Minimum of 5 years’ experience in Marketing
• Proven track record of success in senior digital marketing roles.
• Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
• Previous experience in B2B and/or B2C retail environment
• Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more.
• Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.