Marketing Manager

SmithGroup; Atlanta (GA); On-site; USD 95,000 - 125,000; Full time

Job summary

SmithGroup, an integrated design firm, seeks a Marketing Manager for the East Region (offices in Boston, Washington, Philadelphia, Atlanta, or Charlotte). The role focuses on leading regional pursuit efforts, developing client engagement strategies, and aligning marketing with design leadership to win opportunities.

This position enhances collaboration across regions and drives best practices in marketing operations.

Qualifications

• Lead regional pursuit team development and growth.
• Overlap coordination of marketing and pursuit activities.
• Guide strategy for client engagement and win themes.

Responsibilities

• Marketing Management (40%): coach regional pursuit team, manage workloads, ensure asset quality and data integrity in core systems, collaborate with regional leaders.
• Pursuit Strategy & Execution (40%): partner with studio and business leaders to develop pursuit and client engagement strategies, guide go/no-go discussions.

Skills

Marketing leadership

Team mentorship

Resource planning

Stakeholder collaboration

Tools

CRM systems

Job description

SmithGroup is an integrated design firm with a reputation for cultivating a top-ranked culture while pioneering award-winning innovative design solutions. We blend research, data and technology with ingenuity and a creative spirit to deliver resilient, inclusive spaces that solve our clients' greatest challenges. Our teams create exceptional design solutions for healthcare, science and technology, workplace, mixed use, higher education, cultural, waterfront, parks and open spaces, and urban environments. We are looking for passionate problem solvers who want to elevate design, push boundaries and create a more resilient future.

SmithGroup is looking for aMarketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte.

Working with us, you will:

Marketing Management (40%)

• Coach and mentor the regional pursuit team, focusing on continuous professional growth, tailored development opportunities, and goal setting.
• Manage regional pursuit workloads, balancing resource allocation, team capacity, and project priorities.
• Oversee quality control for pursuit-related deliverables and ensures critical data and marketing assets are accurately maintained in core systems.
• Partner with marketing leadership across regions to elevate best practices, streamline tools, and build team effectiveness.

Pursuit Strategy & Execution (40%)

• Partner with studio and business leaders to develop and execute pursuit, interview, and client engagement strategies.
• Guide strategic go/no-go discussions, capture planning, and win strategy development.