Marketing Manager

SmithGroup; Washington (District of Columbia); Hybrid; USD 95,000 - 111,000; Full time

Benefits offered by this job

PTO 3 weeks+ rollover option

8 paid federal holidays

401(k) with employer match

Tuition reimbursement

Job summary

SmithGroup, a leading integrated design firm, seeks a Marketing Manager to lead the East Region across offices in Boston, Washington, DC, Philadelphia, Atlanta, and Charlotte. The role emphasizes pursuit strategy, client engagement, and growth initiatives within the A/E/C sector.

The ideal candidate will bring 7+ years in the industry, strong design storytelling, and expertise in CRM and marketing tech. This hybrid role offers a comprehensive benefits package and a salary range of

Qualifications

• Bachelor's degree in Marketing, Communications, or related field is required or equivalent.
• Minimum 7 years of work experience in the A/E/C industry is required.
• 3–5 years of management experience is required.

Responsibilities

• Lead regional pursuit strategy and execution, including go/no-go decisions, capture planning, and win strategy development.
• Coach pursuit teams to develop compelling proposals, presentations, and interview content.
• Monitor pursuit performance metrics, win rates and pipeline activity to inform strategic decisions.
• Partner with studio and business leaders to advance regional growth initiatives and annual marketing plans.

Skills

Microsoft Office

InDesign

CRM

OpenAsset

Microsoft Dynamics

Proposal automation

CPSM certification

Education

Bachelor's degree

Tools

Microsoft Dynamics

OpenAsset

Proposal automation

Job description

SmithGroup is an integrated design firm with a reputation for cultivating a top-ranked culture while pioneering award-winning innovative design solutions. We blend research, data and technology with ingenuity and a creative spirit to deliver resilient, inclusive spaces that solve our clients' greatest challenges. Our teams create exceptional design solutions for healthcare, science and technology, workplace, mixed use, higher education, cultural, waterfront, parks and open spaces, and urban environments. We are looking for passionate problem solvers who want to elevate design, push boundaries and create a more resilient future.

SmithGroup is looking for a Marketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte.

Working with us, you will:

Marketing Management (40%)

• Coach and mentor the regional pursuit team, focusing on continuous professional growth, tailored development opportunities, and goal setting.
• Manage regional pursuit workloads, balancing resource allocation, team capacity, and project priorities.
• Oversee quality control for pursuit-related deliverables and ensures critical data and marketing assets are accurately maintained in core systems.
• Partner with marketing leadership across regions to elevate best practices, streamline tools, and build team effectiveness.

Pursuit Strategy & Execution (40%)

• Partner with studio and business leaders to develop and execute pursuit, interview, and client engagement strategies.
• Guide strategic go/no-go discussions, capture planning, and win strategy development.
• Coach pursuit teams in developing compelling proposals, presentations, and interview content.
• Monitor pursuit performance metrics, win rates, and pipeline activity to identify trends and inform strategic decision-making.

Prepositioning & Growth Strategy (20%)

• Lead or support lead tracking, opportunity research, competitive intelligence, and capture planning efforts.
• Partner with regional and firmwide leadership to identify market trends, client opportunities, and strategic marketing initiatives that advance regional growth objectives.
• Collaborate on annual marketing plans to expand the firm's regional market share.

An ideal candidate has:

• Bachelor's degree in Marketing, Communications, or related field required.
• Minimum of 7 years of work experience in the A/E/C industry required.
• Minimum of 3 to 5 years of management experience required.
• Proficiency in Microsoft Office suite and InDesign required.
• Experience with CRM, digital asset management, and proposal automation systems such as Microsoft Dynamics, OpenAsset, or similar platforms preferred.
• CPSM certification preferred.
• The ability to successfully mentor staff in a manner that supports continuous learning, team collaboration and career development.
• Excellent time and project management skills, passion for details and ability to work on multiple assignments simultaneously while maintaining a high level of quality and accuracy.
• The ability to think creatively and strategically.
• Strong technical, graphic, and presentation skills.

We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $95,000 to $111,000 annually and you are eligible for a performance-based bonus each year.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. If you require reasonable accommodation to complete this application, interview, or otherwise participate in the employee selection process, please direct your inquiries to [e-mail].