Marketing Manager

SmithGroup; Charlotte (NC); Hybrid; USD 90,000 - 106,000; Full time

Benefits offered by this job

PTO 3 weeks first year

Flexible schedule

Hybrid work environment

Medical, dental, vision

401(k) with employer matching

Tuition reimbursement

Career coaching

Paid holidays

Additional Fridays off

Job summary

SmithGroup is seeking a Marketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte. You will lead regional marketing efforts and partner with studio and business leaders to shape pursuit strategies.

The ideal candidate has a Bachelor's in Marketing or Communications, 7+ years in A/E/C, and 3–5 years in management, with strong MS Office and InDesign skills.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years of work experience in the A/E/C industry.
• 3–5 years of management experience.
• Proficiency with Microsoft Office and InDesign.

Responsibilities

• Coach and mentor the regional pursuit team, focusing on professional growth and goal setting.
• Oversee regional pursuit workloads, resource allocation, and project priorities.
• Ensure quality control for pursuit deliverables and maintain data/assets in core systems.
• Partner with marketing leadership to elevate best practices and team effectiveness.
• Develop and execute pursuit, interview, and client engagement strategies.
• Guide go/no-go discussions, capture planning, and win strategy development.
• Coach pursuit teams on proposals, presentations, and interview content.
• Monitor win rates and pipeline activity to inform decisions.
• Lead or support lead tracking, market research, and competitive intelligence.
• Collaborate on annual marketing plans to expand regional market share.

Skills

Leadership

Strategic thinking

Project management

Mentoring

Communication

Time management

Creative thinking

Education

Bachelor's degree in Marketing/Communications

Tools

Microsoft Office

InDesign

CRM systems

Microsoft Dynamics

OpenAsset

Job description

SmithGroup is an integrated design firm with a reputation for cultivating a top-ranked culture while pioneering award-winning innovative design solutions. We blend research, data and technology with ingenuity and a creative spirit to deliver resilient, inclusive spaces that solve our clients' greatest challenges. Our teams create exceptional design solutions for healthcare, science and technology, workplace, mixed use, higher education, cultural, waterfront, parks and open spaces, and urban environments. We are looking for passionate problem solvers who want to elevate design, push boundaries and create a more resilient future.

SmithGroup is looking for aMarketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte.

Working with us, you will:

Marketing Management (40%)

• Coach and mentor the regional pursuit team, focusing on continuous professional growth, tailored development opportunities, and goal setting.
• Manage regional pursuit workloads, balancing resource allocation, team capacity, and project priorities.
• Oversee quality control for pursuit-related deliverables and ensures critical data and marketing assets are accurately maintained in core systems.
• Partner with marketing leadership across regions to elevate best practices, streamline tools, and build team effectiveness.

Pursuit Strategy & Execution (40%)

• Partner with studio and business leaders to develop and execute pursuit, interview, and client engagement strategies.
• Guide strategic go/no-go discussions, capture planning, and win strategy development.
• Coach pursuit teams in developing compelling proposals, presentations, and interview content.
• Monitor pursuit performance metrics, win rates, and pipeline activity to identify trends and inform strategic decision-making.

Prepositioning & Growth Strategy (20%)

• Lead or support lead tracking, opportunity research, competitive intelligence, and capture planning efforts.
• Partner with regional and firmwide leadership to identify market trends, client opportunities, and strategic marketing initiatives that advance regional growth objectives.
• Collaborate on annual marketing plans to expand the firm's regional market share.

An ideal candidate has:

• Bachelor's degree in Marketing, Communications, or related field required.
• Minimum of 7 years of work experience in the A/E/C industry required.
• Minimum of 3 to 5 years of management experience required.
• Proficiency in Microsoft Office suite and InDesign required.
• Experience with CRM, digital asset management, and proposal automation systems such as Microsoft Dynamics, OpenAsset, or similar platforms preferred.
• CPSM certification preferred.
• The ability to successfully mentor staff in a manner that supports continuous learning, team collaboration and career development.
• Excellent time and project management skills, passion for details and ability to work on multiple assignments simultaneously while maintaining a high level of quality and accuracy.
• The ability to think creatively and strategically.
• Strong technical, graphic, and presentation skills.

At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $90,000 to $106,000 annually and you are eligible for a performance-based bonus each year.

Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.If you require reasonable accommodation to complete this application, interview, or otherwise participate in the employee selection process, please direct your inquiries to [e-mail].