Lifecycle Marketer, Enterprise

Lovable; New York (NY); On-site; USD 150,000 - 210,000; Full time

Job summary

Lovable is seeking a high-impact lifecycle marketing leader to own demand-gen nurture flows for net-new prospects and lifecycle programs for customers. You will leverage AI-enabled personalization to optimize messaging and engagement across channels.

In this hands-on role, you’ll design adaptive lifecycle systems, apply automation within HubSpot, and partner with Data, GTM, and Product teams to deliver timely, valuable, and brand-consistent experiences.

Qualifications

• 8+ years in B2B lifecycle/CRM marketing or related discipline.
• 3+ years hands-on with HubSpot or similar marketing platforms.
• Proven deliverability, list hygiene, and sender reputation experience.
• Strong data-driven decision-making and analytics.

Responsibilities

• Operate lifecycle marketing across activation, engagement, upsell and expansion for enterprise prospects and customers.
• Execute ad-hoc lifecycle sends (launches, experiments, GTM moments).
• Design adaptive lifecycle programs that decide who, when, where to message and content to send.
• Apply AI and automation to content generation, personalization, segmentation, and decisioning in HubSpot.
• Build experimentation frameworks to measure incremental impact and avoid over-attribution.
• Partner with Data, GTM, and Product to ensure timely, valuable lifecycle messaging.
• Ensure lifecycle messages enhance Lovable’s brand and relevance.

Skills

Lifecycle marketing

HubSpot

Email deliverability

Data-driven decisions

AI & automation in marketing

Lifecycle systems design

Content craft

Ambiguity management

Tools

HubSpot

Job description

TL;DR - You’ll own and operate demand-gen nurture flows for net-new prospects, lifecycle programs for customers (upsell/expansion), partnerships and ad-hoc one-off sends, increasingly driven by AI-enabled personalization.

This is a high-impact, hands‑on role shaping how B2B users experience Lovable every day.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What We’re Looking For

• 8+ years of experience in B2B lifecycle / CRM marketing, growth, or a related discipline
• 3+ years of deep, hands‑on expertise with tools such as HubSpot
• Proven experience with email deliverability, list hygiene, and sender reputation
• Strong analytical instincts and comfort using data to drive prioritization and decision-making
• Experience building adaptive, evolving lifecycle systems, not just static journeys
• Hands‑on experience applying AI and automation to:
  • Content creation
  • Personalization
  • Segmentation
  • Decisioning logic
• Comfort operating in ambiguity and designing systems that improve over time
• Excellent content craft

What You’ll Do

• Operate lifecycle marketing across activation, engagement, upsell retention and expansion for enterprise prospects & customers
• Execute ad-hoc and one-off lifecycle sends (product launches, experiments, GTM moments)
• Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide:
  • Who to message
  • When to message
  • Where to message (email, push, emerging CRM channels)
  • What content to send based on behavior and context
• Apply AI and automation to content generation, personalization, segmentation, and decisioning within HubSpot
• Build experimentation frameworks that measure true incremental impact and avoid over-attribution
• Partner closely with Data, GTM, and Product teams to ensure lifecycle messaging feels native, timely, and valuable
• Ensure every piece of lifecycle marketing we send is positively adding to our brand

What Success Looks Like

• We measure lift vs goal metrics from lifecycle marketing you’re operating
• Users experience Lovable’s lifecycle messaging as remarkably relevant, well‑timed, and valuable - not noisy or generic

We treat all candidates equally.