Head of Marketing

Sofar Ocean; San Francisco (CA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Sofar Ocean is seeking a Head of Marketing in the San Francisco Bay Area to own marketing end to end and drive the company’s go-to-market strategy. This player-coach role leads a team of five while remaining hands-on to accelerate growth and enterprise traction.

You’ll align with leadership to articulate a compelling value story, build a scalable GTM engine, and collaborate across product, data, and sales to deepen market impact.

Qualifications

• Director-level leadership of a full marketing function.
• Experience leading marketing at a B2B enterprise software startup with a technical product.
• Owned marketing strategy during growth from ~$5M to $30M+ in revenue.
• Experience in ocean/maritime tech, weather/climate, geospatial, or environmental data.
• Based in the Bay Area and able to be at Pier 28 a few days a week.

Responsibilities

• Own strategy and execution across product marketing, ABM, demand gen, and brand.
• Turn complex science, engineering, and data into a clear value story for enterprise buyers.
• Partner with Sales on segmentation, positioning, enablement, and pipeline.
• Build demand and brand awareness for a new category with funnel visibility, ROI, and forecasting.
• Put processes in place to scale marketing as the company grows.
• Lead, coach, and grow the marketing team.

Skills

Marketing leadership

B2B enterprise software

Go-to-market strategy

Demand generation

Brand strategy

Tools

HubSpot

Webflow

Shopify

Google Analytics

Job description

Head of Marketing | Sofar Ocean

At Sofar, we’re building the first full-stack ocean intelligence platform. We combine our own sensor network with ocean and atmospheric science to deliver data services and SaaS products that help customers operate better on the water. We’re growing fast, and we need a marketing leader to grow with us.

You’ll own marketing end to end and work closely with me and our VP of Sales to set and execute the company’s go-to-market strategy. This is a player-coach role. You’ll lead a team of five and still do a lot of the work yourself.

What you’ll do

• Own strategy and execution across product marketing, ABM, demand gen, and brand

• Turn complex science, engineering, and data into a clear value story for enterprise buyers

• Partner with Sales on segmentation, positioning, enablement, and pipeline

• Build demand and brand awareness for a new category, with clear visibility into funnel performance, ROI, and forecasting

• Put the processes in place that let marketing scale as we do

• Lead, coach, and grow the team

What we’re looking for

• Current or recent director-level leadership of a whole marketing function, not one channel

• Recent experience running marketing at a B2B enterprise software startup with a technical product (data, analytics, infrastructure, or similar)

• You’ve owned B2B marketing strategy while a business grew from roughly $5M to $30M+ in revenue

• Real experience in ocean or maritime tech, weather or climate, geospatial or environmental data, fleet or logistics, industrial IoT, or another physical‑world intelligence space

• Based in the Bay Area and able to be at Pier 28 a few days a week

Bonus points

• You’ve built a GTM engine alongside a CEO and sales leader, from the first narrative through a bigger team

• You’ve marketed a mix of hardware, data subscriptions, and SaaS

• You’ve driven both measurable pipeline and awareness for a new category

• HubSpot, Webflow, Shopify, and Google Analytics

How you work
You pick up technical concepts quickly and like digging in with our engineers and scientists. You prioritize well, make decisions on evidence instead of ego, and move fast. You’re hands‑on, data‑driven about the funnel, and comfortable taking smart risks. And you can earn the trust of the leadership team to run marketing for the long haul.