Marketing Lead - Proposals, Website & Campaigns

Construction Material Testing; Plano (TX); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing seeks a Marketing Manager to lead our marketing program for a growing firm in the construction materials testing, special inspection, and geotechnical space. You will own the website, search program, qualification library, content calendar, and campaigns that drive conversations for the business development team.

The role requires hands-on SEO, analytics, CRM, and copywriting. You’ll collaborate with engineers to produce project stories and case material, ensuring

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy.
• Has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working;
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit;
• Produce the content calendar — technical articles, project stories, and case material — with the engineers who have the knowledge;
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly;
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

Copywriting

Project management

Tools

CRM software

Google Analytics

Job description

Construction Material Testing seeks a Marketing Manager to lead our marketing program for a growing firm in the construction materials testing, special inspection, and geotechnical space. You will own the website, search program, qualification library, content calendar, and campaigns that drive conversations for the business development team.

The role requires hands-on SEO, analytics, CRM, and copywriting. You’ll collaborate with engineers to produce project stories and case material, ensuring