Marketing Lead — Construction Materials & Proposals

Construction Material Testing; Indianapolis (IN); On-site; USD 75,000 - 100,000; Full time

Job summary

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and the content library, collaborating with engineers to produce technical articles and case material. You will drive campaigns across email, LinkedIn, and events for new markets, and ensure messaging remains consistent across channels.

The role requires 5+ years in B2B marketing with experience in professional services and a strong ability to manage calendars and deadlines. Travel to markets may be involved.

Qualifications

• 5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
• Hands-on with a modern website stack, search analytics, and a CRM.
• Writes clean, specific copy; has built proposals or qualifications packages for professional services pursuits.
• Organized enough to run a calendar and curious enough to learn what a compaction test is.

Responsibilities

• Own the company website and search program: content, technical SEO, local listings, and the analytics that show what is working.
• Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
• Produce the content calendar - technical articles, project stories, and case material - with the engineers who have the knowledge.
• Run campaigns (email, LinkedIn, trade events, direct outreach lists) for the markets the company is opening, and report results monthly.
• Keep brand, messaging, and claims accurate and consistent across every public channel.

Skills

B2B marketing

CRM

SEO

Content copywriting

Proposal development

Job description

Construction Material Testing is seeking a Marketing Manager to own the website, SEO, and the content library, collaborating with engineers to produce technical articles and case material. You will drive campaigns across email, LinkedIn, and events for new markets, and ensure messaging remains consistent across channels.

The role requires 5+ years in B2B marketing with experience in professional services and a strong ability to manage calendars and deadlines. Travel to markets may be involved.