Construction Marketing Lead - Proposals, SEO & Growth

Construction Material Testing

Watertown (SD)

On-site

USD 75,000 - 100,000

Full time

14 days+

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Job summary

Construction Material Testing seeks a Marketing Manager to own the website and its search performance, manage the qualifications library, and drive the content calendar with engineers. You will run campaigns across email, LinkedIn, events, and targeted outreach to open new markets.

You’ll report results monthly and ensure brand consistency across channels. The role emphasizes measurable outcomes through proposals and market expansion, with travel between markets as needed and collaboration with

Qualifications

5+ years in B2B marketing, with at least 2 in the AEC, construction, engineering, or industrial services sector.
Hands-on with a modern website stack, search analytics, and a CRM.
Writes clean, specific copy and has built proposals or qualifications packages for professional services pursuits.
Organized enough to run a calendar and curious about what a compaction test is.

Responsibilities

Own the company website and search program: content, technical SEO, local listings, and analytics.
Build and maintain the qualifications package, project sheets, resumes, and proposal templates used on every pursuit.
Produce the content calendar with the engineers who have the knowledge.
Run campaigns for markets the company is opening and report results monthly.
Keep brand, messaging, and claims accurate and consistent across every public channel.