Marketing Lead Operations Strategist

ASSA ABLOY Group; New Haven (CT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual Bonus

Medical, Dental, Vision plans

401K with employer match

Corporate Discounts

Job summary

ASSA ABLOY Group is seeking a strategic Marketing Leads Operation Manager to enhance lead quality and maximize marketing ROI. You will collaborate with marketing, sales, and demand development teams to refine lead routing, ICP targeting, and automation across the customer journey, from initial engagement to conversion and opportunities won.

This role blends strategic marketing with Sales Cloud expertise and requires a data-driven, collaborative approach to accelerate demand generation and

Qualifications

• 3–5 years in lead qualification, demand development, or sales development in B2B manufacturing/industrial tech.
• 5+ years in digital or strategic marketing and campaign building.
• Hands-on experience with Sales Cloud or equivalent CRM platforms.

Responsibilities

• Provide clear, consistent analysis contributing to marketing ROI.
• Evaluate marketing-sourced leads meeting ICP and segmentation criteria.
• Recommend improvements to campaigns, CRM automation, and data quality.
• Ensure lead scoring and routing align with business priorities.
• Analyze customer interactions in CRM for transparency and impact.
• Report on qualification outcomes, conversion trends, and enablement opportunities.

Skills

Lead qualification

Demand development

Inside sales

Salesforce

CRM systems

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

Marketing Cloud

Data Cloud

HubSpot/CRM

Oracle/PIM systems

Job description

ASSA ABLOY Group is seeking a strategic Marketing Leads Operation Manager to enhance lead quality and maximize marketing ROI. You will collaborate with marketing, sales, and demand development teams to refine lead routing, ICP targeting, and automation across the customer journey, from initial engagement to conversion and opportunities won.

This role blends strategic marketing with Sales Cloud expertise and requires a data-driven, collaborative approach to accelerate demand generation and