Marketing Leads Operation Manager

ASSA ABLOY Group; New Haven (CT); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual Bonus

Medical, Dental, Vision plans

401K with employer match

Corporate Discounts

Job summary

ASSA ABLOY Group is seeking a strategic Marketing Leads Operation Manager to enhance lead quality and maximize marketing ROI. You will collaborate with marketing, sales, and demand development teams to refine lead routing, ICP targeting, and automation across the customer journey, from initial engagement to conversion and opportunities won.

This role blends strategic marketing with Sales Cloud expertise and requires a data-driven, collaborative approach to accelerate demand generation and

Qualifications

• 3–5 years in lead qualification, demand development, or sales development in B2B manufacturing/industrial tech.
• 5+ years in digital or strategic marketing and campaign building.
• Hands-on experience with Sales Cloud or equivalent CRM platforms.

Responsibilities

• Provide clear, consistent analysis contributing to marketing ROI.
• Evaluate marketing-sourced leads meeting ICP and segmentation criteria.
• Recommend improvements to campaigns, CRM automation, and data quality.
• Ensure lead scoring and routing align with business priorities.
• Analyze customer interactions in CRM for transparency and impact.
• Report on qualification outcomes, conversion trends, and enablement opportunities.

Skills

Lead qualification

Demand development

Inside sales

Salesforce

CRM systems

Education

Bachelor's degree in Business/Marketing

Tools

Salesforce

Marketing Cloud

Data Cloud

HubSpot/CRM

Oracle/PIM systems

Job description

Join our Global Team in Shaping the Future of Connectivity! At ASSA ABLOY, our global teams collaborate seamlessly to craft products and services that integrate into our users' lives, simplifying their everyday routines and enhancing convenience. By empowering users to control access, we provide unparalleled peace of mind through enhancing safety and visibility.

We are seeking a strategic, data-driven Marketing Leads Operation Manager to improve lead pipeline quality and maximize the impact of our marketing investments. Through analysis and actionable insights, this role will provide clear visibility into campaign performance, attribution, and marketing's contribution to lead generation, opportunity creation, and revenue.

Working closely with marketing, sales, and demand development teams, you will assist in identifying opportunities to refine lead routing, recommend automation improvements, optimize campaigns strategies, strengthen ideal customer profile (ICP) targeting, and improve the customer journey from initial engagement through conversion and opportunities won. Success in this role will be measured by your ability to enhance lead quality, accelerate conversion, and deliver greater transparency into the performance and business impact of marketing programs.

This is a highly collaborative role that blends strategic marketing with Sales Cloud systems expertise, and operational precision to support accelerated demand generation across our organization.

This role will sit full time onsite in either Berlin, CT or New Haven, CT.

Who are we?

The Access and Egress Hardware Group (AEHG) is a division of the ASSA ABLOY Group's Commercial Hardware business segment, encompassing the brands of ASSA ABLOY ACCENTRA, Arrow, Corbin Russwin, Norton Rixson, SARGENT and Securitech. We focus on providing durable, secure, and elegant hardware and access control solutions to our channel partners, and a safer world for our end-users.

What You Will Be Doing

• Providing clear, consistent analysis that contributes to marketing ROI
• Working with the Inside Sales and marketing teams to evaluate marketing-sourced leads, ensuring they meet B2B manufacturing-focused ideal customer profile and segmentation criteria.
• Contributing to continuous improvement by recommending enhancements to marketing campaigns and targeting, CRM automation workflows, chatbot scripts, scoring models, and data quality processes.
• Collaborating with marketing and sales to ensure that lead scoring, routing rules, and qualification thresholds remain aligned with evolving business priorities.
• Analyzing customer interactions and qualification insights in CRM systems, ensuring transparency and accessibility for downstream teams.
• Providing timely reporting on qualification outcomes, conversion trends, and opportunities for marketing or sales enablement.
• Work closely with cross-functional departments onsite, with offsite flexibility during temporary extenuating circumstances.

What We Are Looking For

• 3-5 years of lead qualification, demand development, inside sales, or sales development experience, ideally in a B2B manufacturing or industrial technology environment.
• 5+ years in digital or strategic marketing and campaign building.
• Must have hands-on experience with Sales Cloud or equivalent CRM (Hubspot Customer Platform, Monday Sales CRM or similar) experienced required.
• Strong proficiency in Salesforce tools (lead management, account association, contact hierarchy), with experience using platforms such as Agentforce, Plauti, Marketing Cloud, and Data Cloud, or other large data/asset management systems (Oracle, Product Information Management systems, Adobe Enterprise Management, or other) preferred.
• Degree in Business, Marketing, Communications, or an equivalent field of study preferred.
• Experience working cross-functionally with marketing, sales, and operations teams.
• Familiarity with conversational and customer service-focused automation tools, AI-driven chat interfaces, or customer-journey analytics.
• Ability to analyze patterns in customer questions and behaviors to inform sales and marketing strategy.
• Excellent written and verbal communication skills with a customer-centric, problem-solving mindset.
• Highly organized, proactive, and capable of managing multiple priorities in a fast-paced environment.
• Strong attention to detail and ability to maintain clean, actionable, and accurate data.
• A continuous-learning mindset and comfort navigating dynamic, evolving workflows.

What We Offer

• Annual Bonus.
• Medical, Dental, Vision along with various plan options to choose from.
• 401K w. employer match and Roth IRA contribution.
• Corporate Discounts.

We are the ASSA ABLOY Group

Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces - physical and virtual - safer, more secure, and easier to access.

As an employer, we value results - not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions - supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it's important to us to have diverse, inclusive teams, and we value different perspectives and experiences.