Marketing Lead — Growth Strategy & Campaign Champion

OpenArc, LLC.; Pittsburgh (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

OpenArc is seeking a creative Marketing Lead to develop and execute strategies that build brand awareness, engage target audiences, and drive business growth across digital, content, social media, campaigns, and partnerships.

You will lead cross-functional efforts with sales, product, and leadership teams, track performance, and use data-driven insights to optimize campaigns while staying ahead of industry trends.

Qualifications

• Excellent writing and sound judgment; ability to explain ideas clearly to operators, engineers, or executives.

Responsibilities

• Develop and execute overall marketing strategy and campaigns.

Skills

Marketing strategy

Campaign management

Content creation

Data analysis

AI fluency

HubSpot

Lemlist

ZoomInfo

Go-to-market

Tools

HubSpot

Lemlist

ZoomInfo

Job description

OpenArc is seeking a creative Marketing Lead to develop and execute strategies that build brand awareness, engage target audiences, and drive business growth across digital, content, social media, campaigns, and partnerships.

You will lead cross-functional efforts with sales, product, and leadership teams, track performance, and use data-driven insights to optimize campaigns while staying ahead of industry trends.