Integrated Marketing Strategy Lead: Growth & Analytics

Ren; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Ren is seeking a dynamic marketing specialist to oversee paid media and performance across multiple channels. You will own the integration of campaigns across paid, content, and earned channels while ensuring alignment with the organization’s mission and donor-centric initiatives.

You will maintain the campaign calendar and briefing processes, drive improvements to website conversion architecture, and build a KPI-driven reporting framework with a weekly performance view.

Responsibilities

• Own integrated campaign coordination across paid, content, and earned channels.
• Maintain the campaign calendar and briefing process.
• Direct paid media agency’s execution day to day.
• Own the roadmap for improving website conversion architecture.
• Consolidate performance reporting into a weekly view.
• Build and maintain the KPI framework and reporting infrastructure.

Job description

Ren is seeking a dynamic marketing specialist to oversee paid media and performance across multiple channels. You will own the integration of campaigns across paid, content, and earned channels while ensuring alignment with the organization’s mission and donor-centric initiatives.

You will maintain the campaign calendar and briefing processes, drive improvements to website conversion architecture, and build a KPI-driven reporting framework with a weekly performance view.