Brand Growth & Campaign Architect

Backline; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Backline is seeking a Brand Marketing Manager to evolve the brand across all channels, drive awareness, and strengthen market positioning. You will translate the company vision into compelling campaigns that drive measurable growth and report to the Executive Director, coordinating cross-channel activation that links to clear business KPIs.

The role blends strategic direction with hands-on execution, guiding audiences across social, email, website, events, partnerships, and PR while ensuring

Qualifications

• Experience in Brand Marketing role, preferably in Music or Non-Profit space.
• Experience with campaign planning and creative direction.
• Strong storytelling and messaging skills.
• Experience in cross-functional leadership.

Responsibilities

• Own the long-term brand vision and short-term strategic roadmap.
• Translate objectives into brand marketing goals (awareness, engagement, partnerships).
• Develop a comprehensive 360° brand plan aligned with priorities.
• Identify target audiences and ensure messaging resonates across segments.
• Maintain brand guidelines and ensure adherence across touchpoints.
• Lead end-to-end development of integrated marketing campaigns.

Skills

Brand marketing

Campaign planning

Storytelling

Cross-functional leadership

Job description

Backline is seeking a Brand Marketing Manager to evolve the brand across all channels, drive awareness, and strengthen market positioning. You will translate the company vision into compelling campaigns that drive measurable growth and report to the Executive Director, coordinating cross-channel activation that links to clear business KPIs.

The role blends strategic direction with hands-on execution, guiding audiences across social, email, website, events, partnerships, and PR while ensuring