Marketing Lead

OpenArc, LLC.; Pittsburgh (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

OpenArc is seeking a creative Marketing Lead to develop and execute strategies that build brand awareness, engage target audiences, and drive business growth across digital, content, social media, campaigns, and partnerships.

You will lead cross-functional efforts with sales, product, and leadership teams, track performance, and use data-driven insights to optimize campaigns while staying ahead of industry trends.

Qualifications

• Excellent writing and sound judgment; ability to explain ideas clearly to operators, engineers, or executives.

Responsibilities

• Develop and execute overall marketing strategy and campaigns.

Skills

Marketing strategy

Campaign management

Content creation

Data analysis

AI fluency

HubSpot

Lemlist

ZoomInfo

Go-to-market

Tools

HubSpot

Lemlist

ZoomInfo

Job description

OpenArc - Empowering Your Career. As a leading IT staffing firm, we are dedicated to connecting talented professionals with your ideal opportunities. We are currently seeking a qualified Marketing Lead to join our client’s organization and contribute to their ongoing success.

Job summary

We are seeking a creative and results-driven Marketing Lead to develop and execute marketing strategies that build brand awareness, engage target audiences, and support business growth. This role will lead marketing initiatives across digital, content, social media, campaigns, and partnerships while working closely with leadership and cross-functional teams.

Responsibilities:

• Develop and execute overall marketing strategy and campaigns.
• Manage brand messaging, content, social media, email, and digital marketing efforts.
• Identify opportunities to increase brand awareness, customer engagement, and lead generation.
• Track campaign performance and use data and insights to improve results.
• Collaborate with sales, product, and leadership teams on go-to-market initiatives.
• Manage marketing partners, vendors, budgets, and timelines as needed.
• Stay current on industry trends and identify new ways to reach target audience.

Requirements:

• Excellent writing and sound judgment. You can find the important idea, explain it clearly, and adapt it for an operator, engineer, or executive. You ask good questions and check the details.
• Proof of execution. You’ve taken meaningful projects from idea to launch and can explain your decisions, your contribution, and what happened. You can prioritize a broad mandate and know when to seek expertise.
• AI fluency you can demonstrate. AI is already a substantial part of how you work. You can show workflows you’ve built, explain what they improve, and recognize where your own judgment or a subject expert is essential.
• Commercial and operational confidence. You understand how marketing supports sales and have hands-on experience with marketing or RevOps platforms such as HubSpot, Lemlist, and ZoomInfo. You’re comfortable analyzing performance and connecting activity to qualified pipeline, pipeline velocity, and ROI.

At OpenArc, we prioritize your career success and strive to build exceptional technical teams for our clients. By understanding your experience and aspirations, we ensure to present you with rewarding and fulfilling opportunities.

As an employee of OpenArc and our clients, you will be eligible to participate in a comprehensive benefits package.

OpenArc is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.