Marketing Lead: Growth-Oriented Campaigns & Brand Strategy

OpenArc, LLC.; Pittsburgh (Allegheny County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Benefits package

Job summary

OpenArc, LLC. is seeking a creative Marketing Lead to design and execute strategies that build brand awareness and drive growth. You will lead initiatives across digital, content, social media, campaigns, and partnerships while collaborating with leadership and cross-functional teams.

The role requires strong writing, AI fluency, and hands-on experience with marketing platforms to connect activity to pipeline and ROI. You will partner with sales and product to accelerate go-to-market efforts.

Qualifications

• Excellent writing and good judgement to explain ideas clearly to operators, engineers, or executives.
• Demonstrated execution with projects from idea to launch and ability to articulate decisions and outcomes.
• AI fluency demonstrated with workflows you’ve built and where human judgment is essential.
• Commercial and operational confidence with experience using RevOps platforms and measuring ROI.

Responsibilities

• Develop and execute overall marketing strategy and campaigns.
• Manage brand messaging, content, social media, email, and digital marketing efforts.
• Identify opportunities to increase brand awareness, customer engagement, and lead generation.
• Track campaign performance and use data to improve results.
• Collaborate with sales, product, and leadership on go-to-market initiatives.
• Manage marketing partners, vendors, budgets, and timelines.
• Stay current on industry trends and identify new ways to reach target audience.

Skills

Strong writing

AI fluency

Sales enablement

HubSpot

Lemlist

ZoomInfo

Data-driven

Tools

HubSpot

Lemlist

ZoomInfo

Job description

OpenArc, LLC. is seeking a creative Marketing Lead to design and execute strategies that build brand awareness and drive growth. You will lead initiatives across digital, content, social media, campaigns, and partnerships while collaborating with leadership and cross-functional teams.

The role requires strong writing, AI fluency, and hands-on experience with marketing platforms to connect activity to pipeline and ROI. You will partner with sales and product to accelerate go-to-market efforts.