Marketing Director: Growth, Campaigns & Demand

ARG; North Dakota; Hybrid; USD 150,000 - 175,000; Full time

Benefits offered by this job

Hybrid work environment

Retirement plan

Medical, Dental, Vision

Generous paid time off accruals

Optional coverages

Job summary

ARG is seeking a Director of Marketing to translate growth strategy into measurable, integrated programs. You will lead a disciplined marketing operating system supporting new-logo growth, client expansion, Managing Partner growth, and referral relationships.

You will manage the Marketing & Strategic Growth Coordinator and collaborate with Sales, CRM resources, PR, and external specialists to drive demand and revenue outcomes.

Qualifications

• Integrated B2B and B2C demand-generation programs linked to revenue outcomes.
• CRM, marketing automation, campaign attribution, SEO, and web analytics.
• Excellent executive communication, writing, editing, and project management.
• Ability to lead a small team and coordinate cross-functional stakeholders.

Responsibilities

• Own the annual and quarterly marketing operating plan aligned with priorities.
• Translate strategy into integrated campaigns, content, events, and digital programs.
• Design campaigns for new-logo acquisition, cross-sell, upsell, and ABM.
• Define objectives, audiences, offers, CTAs, leads, and follow-up.
• Partner with Pardot/CRM on segmentation, nurture, and reporting.
• Establish measurement of pipeline, events, and sponsor opportunities.
• Own editorial strategy and brand messaging across channels.
• Oversee website performance, SEO, and digital optimization.
• Lead AI-enabled marketing workflows and evaluate new tech.

Skills

Integrated marketing strategy

CRM & marketing automation

Executive communication

Team leadership

Campaign measurement

Strategic thinking

Partner collaboration

AI-enabled marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Pardot

CRM

SEO tools

Job description

ARG is seeking a Director of Marketing to translate growth strategy into measurable, integrated programs. You will lead a disciplined marketing operating system supporting new-logo growth, client expansion, Managing Partner growth, and referral relationships.

You will manage the Marketing & Strategic Growth Coordinator and collaborate with Sales, CRM resources, PR, and external specialists to drive demand and revenue outcomes.