Remote Growth & Product Marketing Lead

Opslevel; Toronto (OH); On-site; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Equity

Job summary

OpsLevel is seeking a marketer with startup experience to own content, campaigns, and demand gen day-to-day—then grow into full ownership of marketing and partner with the executive team on strategy.

We’re looking for someone who blends creative branding with sharp analytics: able to shape messaging, build compelling campaigns, and strengthen content, SEO, and buyer journeys across channels.

Qualifications

• Experience marketing to an engineering audience
• Breadth across the marketing function with deep ownership in at least one area
• Strong analytical thinking and data-driven decision making
• Startup/scale-up experience and comfort with pace
• AI native: uses AI tools daily and experiments weekly
• Proven ability to work independently and take ownership
• Design taste and ability to craft compelling visuals and copy

Responsibilities

• Own our messaging: what OpsLevel does, who it's for, and why we win against the alternatives. Keep it consistent from the homepage through to the sales pitch.
• Take each release to market. Launch plan, release notes, customer comms, and work with Product on the content around it.
• Own competitive positioning and the material sales needs to use it: comparisons, objection handling, and pitch content.
• Work closely with Sales and Customer Success to understand market feedback and sharpen positioning, content, and product feedback.
• Plan and run multi-channel campaigns across paid ads, email, social, webinars, and events.
• Own the funnel. Know how prospects move from first touch to conversion, where they drop off, and what to fix.
• Own our marketing stack and how leads flow through it: HubSpot/Salesforce, attribution, lead routing and list hygiene, and the MQL definition.
• Run experiments using our experimentation framework: hypothesis, goals, test, results, adjust weekly.
• Work with sales and leadership on demand gen strategy, and report on performance in business terms.
• Own OpsLevel's brand voice and keep it consistent across the website, social, and content.
• Run our social presence and content calendar. Plan it, write it, publish it.
• Build out content that supports the buyer's journey: blog posts, case studies, one-pagers, and campaign copy.
• Own how we show up in search: SEO plus AI answers; write and structure content that ranks and is cited.
• Keep the website and landing pages current with our messaging and conversion focus.

Job description

OpsLevel is seeking a marketer with startup experience to own content, campaigns, and demand gen day-to-day—then grow into full ownership of marketing and partner with the executive team on strategy.

We’re looking for someone who blends creative branding with sharp analytics: able to shape messaging, build compelling campaigns, and strengthen content, SEO, and buyer journeys across channels.