Marketing Lead

OpenArc, LLC.; Pittsburgh (Allegheny County); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Benefits package

Résumé du poste

OpenArc, LLC. is seeking a creative Marketing Lead to design and execute strategies that build brand awareness and drive growth. You will lead initiatives across digital, content, social media, campaigns, and partnerships while collaborating with leadership and cross-functional teams.

The role requires strong writing, AI fluency, and hands-on experience with marketing platforms to connect activity to pipeline and ROI. You will partner with sales and product to accelerate go-to-market efforts.

Qualifications

• Excellent writing and good judgement to explain ideas clearly to operators, engineers, or executives.
• Demonstrated execution with projects from idea to launch and ability to articulate decisions and outcomes.
• AI fluency demonstrated with workflows you’ve built and where human judgment is essential.
• Commercial and operational confidence with experience using RevOps platforms and measuring ROI.

Responsabilités

• Develop and execute overall marketing strategy and campaigns.
• Manage brand messaging, content, social media, email, and digital marketing efforts.
• Identify opportunities to increase brand awareness, customer engagement, and lead generation.
• Track campaign performance and use data to improve results.
• Collaborate with sales, product, and leadership on go-to-market initiatives.
• Manage marketing partners, vendors, budgets, and timelines.
• Stay current on industry trends and identify new ways to reach target audience.

Connaissances

Strong writing

AI fluency

Sales enablement

HubSpot

Lemlist

ZoomInfo

Data-driven

Outils

HubSpot

Lemlist

ZoomInfo

Description du poste

OpenArc - Empowering Your Career. As a leading IT staffing firm, we are dedicated to connecting talented professionals with your ideal opportunities. We are currently seeking a qualified Marketing Lead to join our client’s organization and contribute to their ongoing success.

Job summary

We are seeking a creative and results-driven Marketing Lead to develop and execute marketing strategies that build brand awareness, engage target audiences, and support business growth. This role will lead marketing initiatives across digital, content, social media, campaigns, and partnerships while working closely with leadership and cross-functional teams.

Responsibilities:

• Develop and execute overall marketing strategy and campaigns.
• Manage brand messaging, content, social media, email, and digital marketing efforts.
• Identify opportunities to increase brand awareness, customer engagement, and lead generation.
• Track campaign performance and use data and insights to improve results.
• Collaborate with sales, product, and leadership teams on go-to-market initiatives.
• Manage marketing partners, vendors, budgets, and timelines as needed.
• Stay current on industry trends and identify new ways to reach target audience.

Requirements:

• Excellent writing and sound judgment. You can find the important idea, explain it clearly, and adapt it for an operator, engineer, or executive. You ask good questions and check the details.
• Proof of execution. You’ve taken meaningful projects from idea to launch and can explain your decisions, your contribution, and what happened. You can prioritize a broad mandate and know when to seek expertise.
• AI fluency you can demonstrate. AI is already a substantial part of how you work. You can show workflows you’ve built, explain what they improve, and recognize where your own judgment or a subject expert is essential.
• Commercial and operational confidence. You understand how marketing supports sales and have hands-on experience with marketing or RevOps platforms such as HubSpot, Lemlist, and ZoomInfo. You’re comfortable analyzing performance and connecting activity to qualified pipeline, pipeline velocity, and ROI.

At OpenArc, we prioritize your career success and strive to build exceptional technical teams for our clients. By understanding your experience and aspirations, we ensure to present you with rewarding and fulfilling opportunities.

As an employee of OpenArc and our clients, you will be eligible to participate in a comprehensive benefits package.

OpenArc is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.