Marketing Lead - Growth

ReflectionAI; New York (NY); On-site; USD 200,000 - 250,000; Full time

Job summary

An innovative company at the forefront of AI is seeking a dynamic marketing leader to build and shape their growth marketing strategies. This unique role offers the chance to define the marketing function and engage with cutting-edge technology. You will collaborate with world-class engineers and researchers while targeting software engineers and enterprise buyers. If you are passionate about driving growth and have a strong background in marketing technical products, this opportunity could be the perfect fit for you. Join a forward-thinking team and help push the boundaries of autonomous AI systems!

Benefits

Competitive compensation

Equity options

Comprehensive benefits package

Collaboration with leading AI experts

Qualifications

• 5-15 years of marketing experience focused on growth and demand generation.
• Proven success in marketing technical products to software engineers.

Responsibilities

• Develop and execute go-to-market strategies targeting developers and enterprises.
• Own growth marketing efforts including digital campaigns and content marketing.

Skills

Growth Marketing

Demand Generation

Content Marketing

SEO/SEM

Collaboration

Storytelling

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Systems

Marketing Analytics Tools

Job description

Location: New York

Role Overview: As the first marketing hire at ReflectionAI, you will be responsible for building and leading our growth marketing efforts from the ground up. This is a unique opportunity to shape the voice of a deep tech company at the forefront of AI and developer tools. You will work on marketing strategy with our Head of Growth and own marketing execution—working across brand, product marketing, and demand generation—with a strong focus on reaching software engineers and enterprise buyers.

Key Responsibilities:

1. Develop and execute the go-to-market strategy, targeting developers and enterprises.
2. Own all aspects of growth marketing including digital campaigns, content marketing, SEO/SEM, community engagement, and lifecycle marketing.
3. Collaborate closely with the product, sales, and leadership teams to align messaging, refine positioning, and support pipeline generation.
4. Build and manage multi-channel campaigns to drive awareness, adoption, and conversion across different buyer personas.
5. Create compelling technical and product-focused content tailored for software engineers, CTOs, and enterprise decision-makers.
6. Measure and analyze the performance of marketing programs and iterate based on data and feedback.
7. Lay the foundation for a high-performing marketing function including tools, analytics, and hiring future team members.

Qualifications:

1. 5-15 years of marketing experience with a strong background in growth marketing and demand generation.
2. Proven success marketing technical products to software engineers and enterprise stakeholders.
3. Experience working at early-stage startups, scale-ups, or developer-first companies.
4. Exceptional storytelling, writing, and positioning skills with the ability to translate technical concepts into clear value propositions.
5. Hands-on experience with marketing tools, CRM systems, and campaign analytics.
6. Highly entrepreneurial with a bias toward action and experimentation.
7. Strong cross-functional collaborator with excellent communication and organizational skills.

Preferred Qualifications:

1. Previous experience in AI, ML, DevTools, or B2B SaaS.
2. Technical background or deep understanding of the software development lifecycle.
3. Network within the developer ecosystem or experience growing technical communities.

What We Offer:

1. The chance to define the marketing function at a company pushing the boundaries of autonomous AI systems.
2. Collaboration with a team of world-class engineers and researchers from leading AI labs.
3. Competitive compensation and benefits.

How to Apply: If our mission and approach inspire you, and you like working on building a growth engine, consider joining the marketing team at Reflection.

Compensation:

The expected salary range for this role is $200k-250k, depending on experience, skills, and location. Total compensation may also include equity and a comprehensive benefits package. This range is a good-faith estimate and may vary based on individual qualifications and market conditions.

We are an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive environment and encourage applicants from all backgrounds to apply.