Growth Marketing Analytics Lead Los Angeles, CA; San Francisco, CA; New York City, NY; Minneapo[...]

Calm; New York (NY); On-site; USD 140,000 - 215,000; Full time

Job summary

An established industry player is seeking a Growth Marketing Analytics Lead to enhance consumer growth through data-driven strategies. In this pivotal role, you will collaborate with cross-functional teams to optimize user acquisition initiatives and manage marketing measurement strategies. This innovative firm values detail-oriented professionals who can juggle multiple projects while driving actionable insights. With a focus on mental health and wellness, you will contribute to a mission that impacts millions. Join a dynamic team that fosters creativity and collaboration, and play a key role in shaping the future of digital mental health solutions.

Benefits

Equity

Comprehensive Benefits

401k

Flexible Time Off

Qualifications

• 5+ years of experience in Marketing Operations and Analytics.
• Strong communicator with a proactive approach to problem-solving.

Responsibilities

• Drive performance by optimizing user acquisition campaigns based on data insights.
• Manage UA data pipeline and safeguard key performance metrics.

Skills

Communication Skills

Attention to Detail

Project Management

Proactivity

Tools

Excel

Tableau

Mode

Segment

Amplitude

Job description

About Calm

Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices – to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.

What We Do

As a member of the Growth Marketing team, you will get the chance to directly contribute to DTC growth at Calm. We are a small, hungry and humble team that looks for innovative ways to bring new users into the Calm App and to Calm.com. We combine data-driven strategy and creative problem solving to drive consumer growth across App, Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a can-do attitude, data-driven decision-making, high EQ, cross-functional collaboration, resourcefulness, and curiosity.

We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, New York City, or Minneapolis areas. At this time, only candidates in these locations will be considered.

What You’ll Do

The Growth Marketing Analytics Lead plays a central role to Calm’s consumer growth. This person would work closely with Data Science and Data Eng as well as Product, and XFN teams to carry out Growth Marketing / User Acquisition initiatives (data integrity, roadmapped projects, overall priorities) in relation to wider business goals. Key responsibilities include:

1. Working strategically with media buyers to understand channel-level data, and identify growth/optimization opportunities, key trends and actionable insights by channel.
2. Proactively driving performance by helping UA media buyers improve their campaigns based on trends and performance data.
3. Monitoring and safeguarding UA events and key performance metrics. This includes managing the UA data pipeline alongside DS/DE, maintaining UA data models, and catching/identifying UA data bugs.
4. Owning team comms+analytics needed to help solve or escalate to appropriate cross-functional partners (DS, DE, Product etc).
5. Owning Marketing Measurement Strategy, including managing attribution logic models (SKAdnetwork, Offline lift models, view through etc) and identifying new opportunities that are not currently available within the current reporting and measurement process.
6. This will require seeking out new approaches and insights from the industry to scope, test and potentially incorporate to uplevel measurement solutions.
7. Owning UA/legal cross functional process for pushing event/data privacy related technical changes.

Who You Are

1. Strong communicator, both written and verbal.
2. Extremely strong attention to detail.
3. Proficiency in BI software including but not limited to Excel, Tableau and Mode.
4. Project management, ability to juggle multiple aspects of a project at once.
5. Proactive. Will follow up when things don’t get resolved.
6. Enthusiasm and passion for quality.

Nice to Haves

1. Experience working on subscription or health and wellness products.
2. Experience managing data security and/or health data privacy.
3. Experience working with Segment and Amplitude.
4. This role typically requires 5+ years of experience in Marketing Operations and Analytics.

Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position, the base pay ranges across Calm’s pay tiers is as follows:

$140,400-$214,500

The base pay range represents the low and high end of Calm’s salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors, which include the successful candidate's geographic location, skills, experience and other qualifications.

Calm uses employee zip code to determine which pay range applies. This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.

Please note that Calm may leverage artificial intelligence technology in the application review process.