Marketing Lead, Data-Driven Campaigns

Asian Art Museum; San Francisco (CA); Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Hybrid schedule

Medical, dental & vision plans

Paid time off

Retirement savings plan

Job summary

The Asian Art Museum seeks a Manager of Marketing to drive visitor attendance and engagement through data‑driven, multi‑channel campaigns for exhibitions and museum initiatives. You will manage audience data, campaign analytics, and CRM insights to translate visitor data into actionable tactics and lifecycle campaigns.

Reporting to the Director of Digital and Audience Engagement, you will leverage AI‑assisted analytics tools, oversee vendor partnerships, and mentor the marketing team while

Qualifications

• Bachelor’s degree in marketing, communications, data analytics, or a related field.
• 4–6 years in progressive marketing, advertising, or media, including 2 years supervisory.
• Strong hands-on expertise in marketing data management and analytics.
• Proficiency with marketing tech: Google Marketing Platform, CRM (Salesforce), email systems, CMS."
• Experience executing integrated traditional and digital campaigns across channels.
• Excellent written and verbal communication, with data presentation skills.

Responsibilities

• Drive multi‑channel campaigns for exhibitions and programs, with data-informed targeting.
• Lead data-driven campaign strategies and cross‑channel plans.
• Manage marketing calendar, asset distribution, and cross‑department alignment.
• Analyze KPIs, ROI, and reports; optimize campaigns with insights.
• Oversee vendor relationships, budgets, and media plans.
• Mentor Marketing Coordinator and staff; collaborate across internal teams.

Skills

Data-driven marketing

Campaign management

Leadership/mentoring

Cross‑functional collaboration

Copywriting & editing

Education

Bachelor’s degree in marketing, communications, or data analytics

Tools

Google Marketing Platform

Salesforce CRM

CMS (WordPress)

Mailchimp or similar email system

Job description

The Asian Art Museum seeks a Manager of Marketing to drive visitor attendance and engagement through data‑driven, multi‑channel campaigns for exhibitions and museum initiatives. You will manage audience data, campaign analytics, and CRM insights to translate visitor data into actionable tactics and lifecycle campaigns.

Reporting to the Director of Digital and Audience Engagement, you will leverage AI‑assisted analytics tools, oversee vendor partnerships, and mentor the marketing team while