Marketing Lead at Get It - Marketing Charlotte, NC

Comunidade Metodista; Charlotte (NC); On-site; USD 29,000 - 74,000; Full time

Job summary

A dynamic marketing firm in Charlotte seeks a Marketing Lead to spearhead digital initiatives, manage influencer partnerships, and drive impactful campaigns. This role requires 2-5 years of marketing experience, particularly in the fitness or wellness sectors. Join a vibrant team dedicated to promoting health and wellness through innovative digital strategies.

Qualifications

• 2-5 years of experience in marketing, preferably in fitness, health & wellness, or athleisure.
• Proven ability to manage campaigns from concept to execution.
• Strong knowledge of SEO, SEM, email marketing, and paid social advertising.

Responsibilities

• Identify, recruit, and nurture relationships with brand ambassadors.
• Lead end-to-end marketing campaigns from strategic planning to performance tracking.
• Oversee social media platforms ensuring cohesive messaging and engagement.

Skills

Digital Marketing Expertise

Social Media Savvy

Excellent Communication & Negotiation Skills

Creative & Strategic Thinker

Data-Driven Mindset

Relationship Builder

Education

Bachelor's degree in Marketing, Communications, Business

Job description

Marketing Lead job at Get It - Marketing. Charlotte, NC. Job Title: Marketing Lead

Location: Charlotte, North Carolina (On-Site) About the Role Are you passionate about fitness, health, and wellness? Do you have a talent for building strong relationships and executing impactful digital marketing campaigns? We're looking for a Marketing Lead to drive our digital marketing initiatives, collaborate with brand ambassadors, and grow our online presence. Based in Charlotte, NC, this is a hands-on role where you'll develop strategic campaigns, create engaging content, and manage relationships with key influencers and trainers. If you thrive in a fast-paced environment and have experience in the fitness, wellness, or athleisure industries, we'd love to hear from you! What You'll Do Ambassador & Influencer Management: Identify, recruit, and nurture relationships with brand ambassadors and trainers to amplify brand awareness.
Campaign Development & Execution: Lead end-to-end marketing campaigns, from strategic planning and content creation to performance tracking.
Content Strategy: Work with ambassadors to produce authentic, engaging content that connects with our target audience.
Digital Marketing Integration: Align ambassador marketing efforts with SEO, SEM, email campaigns, and paid social media advertising.
Social Media Management: Oversee social media platforms, ensuring cohesive messaging and active engagement with our community.
Analytics & Reporting: Monitor campaign performance, analyze key metrics, and provide actionable insights for optimization.
Cross-Functional Collaboration: Partner with internal teams—including social media, sales, and broader marketing teams—to ensure unified messaging and strategy.
Market Research: Stay ahead of industry trends, competitor activities, and emerging marketing strategies to keep our brand at the forefront.
Brand Integrity & Compliance: Ensure all influencer partnerships and campaigns align with legal guidelines and maintain brand safety. What We're Looking For Experience: 2-5 years in marketing, digital marketing, or a related field, ideally in fitness, health & wellness, or athleisure industries.
Hands-On Mentality: Proven ability to manage campaigns from concept to execution and analysis.
Digital Marketing Expertise: Strong knowledge of SEO, SEM, email marketing, and paid social advertising.
Social Media Savvy: Understanding of social platforms, trends, and best practices for engagement.
Passion for Health & Wellness: A deep appreciation for fitness and well-being, with a commitment to promoting these values.
Excellent Communication & Negotiation Skills: Ability to foster strong relationships with ambassadors and industry partners.
Creative & Strategic Thinker: A problem solver who can develop innovative campaigns that drive engagement.
Data-Driven Mindset: Skilled at analyzing campaign performance and adjusting strategies accordingly.
Relationship Builder: Experience in influencer marketing, with a proven ability to manage partnerships effectively.
Location Requirement: Must be based in Charlotte, NC (this is an on-site position).
Education: Bachelor's degree in Marketing, Communications, Business, or a related field. How to Apply If this sounds like the perfect role for you, we'd love to hear from you! Please submit your resume, cover letter, and a portfolio showcasing past influencer marketing campaigns. We are an equal opportunity employer and encourage applications from individuals of all backgrounds.
Employment Type: Full-Time
Salary: $ 29,000.00 74,000.00 Per Year