Digital Marketing Manager

Harvest Events; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Harvest Events in Charlotte, NC seeks a Digital Marketing Manager to build online presence and run campaigns aligned with company goals. A passion for digital marketing is essential, with hands-on SEO and ads experience.

You will lead campaigns, optimize landing pages, and drive blog content while analyzing performance data to improve ROI and audience engagement.

Qualifications

• 3+ years of demonstrated digital marketing experience.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.).
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Analyze trends to gain insights.
• Identify conversion and drop-off points to optimize funnels.
• Double website traffic within the next year.
• Communicate with clients to learn expectations and satisfaction.
• Employ best practices for digital marketing responsibilities.

Skills

Digital marketing

SEO

Analytics

Campaign management

Social media marketing

Education

Bachelor's in Marketing

Tools

Google Ads

Instagram Ads

Facebook Ads

Google Analytics

Job description

Charlotte, North Carolina, United States

We are currently seeking a Digital Marketing Manager to build our online presence and implement online marketing campaigns crucial to our company’s objectives. If you possess a passion for digital marketing, we’d like to talk to you.

Responsibilities

• Develop marketing and campaign strategies.
• Measure and report digital marketing campaigns (ROI, CTR, etc.)
• Coordinate with internal teams to create landing pages.
• Design and maintain social media profiles.
• Contribute to the organization’s blog.
• Come up with insights by studying trends.
• Identify conversion and drop-off points optimizing user funnels.
• Double website traffic within the next year.
• Communicate with clients intermittently to learn expectations and satisfaction.
• Employ best practices when performing digital marketing and associated responsibilities on behalf of the company.

Requirements

• Minimum Bachelor’s Degree in Marketing or related field
• 3+ years of demonstrated experience in digital marketing
• Knowledgeable in SEO
• Strong analytical and data analysis skills
• Demonstrable experience in online ad tools (Google, Instagram, etc.)