Digital Marketing Coordinator

The Brand Leader; Greenville (SC); Remote; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical plan

Dental & vision

Retirement match

Vacation benefits

Team activities

Culture

Job summary

The Brand Leader is hiring a Digital Marketing Coordinator to partner with our creative and strategy teams on multi-channel campaigns. You’ll plan, execute, and optimize digital initiatives, turning performance insights into actions that drive client outcomes.

Ideal candidates are detail-oriented, analytically minded, and comfortable presenting to clients and cross-functional teams. Remote work is available with a preference for Greenville, SC, and a collaborative culture awaits.

Qualifications

• Three years of digital marketing experience, with independent campaign management.
• Proven experience managing paid advertising platforms (Google Ads, Meta Ads) at scale.
• Advanced understanding of digital analytics platforms (GA, HubSpot) including conversion tracking.
• Strong analytical skills and ability to turn data into strategic recommendations.
• Excellent communication and client-facing collaboration across teams.

Responsibilities

• Shape multi-channel campaign strategy with creative and strategy teams, from planning through optimization.
• Plan, execute, and optimize digital marketing campaigns across platforms; ensure quality and consistency.
• Own KPI reporting and data-driven recommendations for campaigns; manage conversion tracking setup.
• Collaborate with creative, strategy, and account teams to align with client goals.

Skills

Google Ads

Meta Ads

Analytics platforms

Conversion tracking

Cross-functional teamwork

Data-driven

Excellent communication

Certifications

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Equivalent experience

Tools

Google Tag Manager

Pixels

Job description

Discover. Real. Growth.

At The Brand Leader®, Discover. Real. Growth. is not just something we deliver to clients. It defines how we build careers.

Discover your potential.

Create work that shows up in the real world.

Grow your skills, your portfolio, and your career.

For almost 30 years, we have built and led national brands across industries. With strategy, creative, digital, photography, and video under one roof, we bring brands full circle from idea to execution.

Location: Remote available, with preference for candidates near Greenville, SC

Reports to: Senior Director of Digital Strategy

The Opportunity

We’re hiring a Digital Marketing Coordinator to partner closely with our creative and strategy teams on multi-channel campaign strategy for our clients.

You’ll be hands-on in the planning, execution, and optimization of digital campaigns, working as a true partner in shaping client outcomes. The ideal candidate is detail-oriented, analytical, and energized by getting into the work.

Who You Are

• You turn complex marketing data into clear strategic recommendations.
• You are detail-oriented, with a strong command of performance metrics and reporting.
• You communicate well and are comfortable partnering directly with clients and cross-functional teams as a peer.
• You are comfortable navigating and connecting a broader marketing tech stack beyond the core platforms.
• You are energized by getting into the work, not just directing it.

Core Responsibilities

Campaign Strategy & Planning

• Help to shape multi-channel campaign strategy alongside our creative and strategy teams, from planning through optimization.
• Work closely with the team to Track platform best practices and industry trends, contributing to strategy conversations across accounts.

Execution & Optimization

• Partner on the setup, testing, and launch of digital marketing campaigns, ensuring quality and consistency across platforms.
• Both independently and in coordination with the broader team, design and run data-driven testing programs for ads, email, and landing pages to continuously improve KPIs.

Measurement & Reporting

• Own performance reporting, turning KPI data into clear, actionable recommendations for own campaigns.
• Own conversion tracking setup and maintenance across accounts (Google Tag Manager, pixels, etc.), ensuring clean, reliable data flows into reporting and decision-making.

Collaboration & Client Partnership

• Collaborate with creative, strategy, and account teams to keep execution aligned with client business goals.

What We Are Looking For

• 3 years of experience in digital marketing roles, with a demonstrated track record of managing campaigns and strategies independently.
• Proven experience managing paid advertising platforms (Google Ads, Meta Ads, etc.) at scale.
• Advanced understanding of digital analytics platforms (Google Analytics, HubSpot, etc.), including hands-on conversion tracking.
• Strong analytical skills, with the ability to turn complex marketing data into clear strategic recommendations.
• Excellent communication skills and the ability to partner directly with clients and cross-functional teams.
• Bachelor’s degree in Marketing, Communications, Business, or a similar data-related field; equivalent experience considered.
• Nice to have: Google Certifications, Meta Certifications, or similar.

Full-Time Benefits

• Medical, dental, vision, and short- & long-term disability insurance
• Great vacation and benefits package
• Retirement plan with employer match

Team Activities

Fun & Encouraging Culture

So much more

The Pay Range For This Role Is

50,000 – 70,000 USD per year(Greenville, SC)