Marketing Associate

Relentless Brands; Charlotte (NC); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading wellness company in Charlotte, NC is seeking a Marketing Associate to drive brand storytelling and business growth across various platforms. The ideal candidate should possess proven marketing experience, strong organizational skills, and a passion for wellness. This role offers opportunities for growth within a dynamic, fast-paced environment focused on innovative marketing strategies.

Qualifications

• Proven experience in a marketing role with campaign execution, content creation, or digital strategy.
• Strong organizational skills and attention to detail.
• Creative thinker with an analytical mindset.
• Excellent communicator and collaborator.
• Up-to-date with marketing technology, tools, and best practices.
• Passion for wellness, community, and brand growth.

Responsibilities

• Own and execute content calendars across brands.
• Build and deploy campaigns using CRM and email tools.
• Partner with the Creative Team to develop brand assets.
• Support strategies to boost visibility and conversion.
• Train and support Franchise Partners on local marketing.
• Help manage the promotional calendar for brand campaigns.
• Support strategy for corporate and franchise events.

Skills

Campaign execution

Content creation

Digital strategy

Organizational skills

Analytical mindset

Communication

Collaboration

Marketing technology

Passion for wellness

Education

Bachelor’s degree in Business, Marketing, Communications or related field

Tools

Canva

Facebook Business & Ads Manager

Google Ads

Google Analytics

G-Suite / Microsoft Excel

Job description

Overview

Marketing Associate About Relentless Brands

Relentless Brands is a leader in the wellness and fitness space, serving as the parent company to a growing portfolio of franchise concepts. From boutique fitness to nutrition, our brands are united by a single mission: to transform lives through health, community, and accountability.

We’re expanding rapidly and building brands that are shaping the wellness landscape nationwide. As we continue this growth, we’re looking for a Marketing Associate who is passionate about people, brand storytelling, and fueling business growth across multiple companies. This is your opportunity to be part of a high-performing team driving impact across industries, helping amplify brands that change lives every day.

The Marketing Associate plays a critical role in supporting Relentless Brands’ marketing strategy across national and local channels. You’ll work closely with the marketing team to execute creative, bold, and scalable initiatives that drive awareness, engagement, and franchise success across our portfolio. We’re looking for a self-starter who thrives in a fast-paced environment, has a creative yet analytical mindset, and takes extreme ownership of their work.

Responsibilities

• Content Execution: Own and execute content calendars across brands, aligning campaigns across email, social, paid media, events, and internal communications.
• Email Marketing: Build and deploy campaigns from strategy to execution using CRM and email tools. Manage and analyze campaigns at both the national and franchise level.
• Creative Collaboration: Partner with the Creative Team to develop compelling brand assets (static, video, and animation) for digital and social campaigns.
• Brand Growth: Support and execute strategies to boost visibility, conversion, and retention across marketing channels for multiple brands.
• Franchise Support: Train and support Franchise Partners on local marketing best practices, tools, and systems to maximize brand performance.
• Campaign Leadership: Help manage the promotional calendar, supporting brand campaigns, franchise development initiatives, and internal events.
• Event Marketing: Support content and communications strategy for corporate and franchise-facing events, training programs, and brand summits.

What We’re Looking For

• Proven experience in a marketing role with campaign execution, content creation, or digital strategy
• Strong organizational skills and attention to detail
• Creative thinker with an analytical mindset
• Excellent communicator and collaborator
• Up-to-date with marketing technology, tools, and best practices
• Passion for wellness, community, and brand growth

Preferred Experience & Tools

• CRM platforms (AXLE, Mindbody, Classpass, etc.)
• Canva (required), Adobe Creative Suite, or other design platforms (a plus)
• Mailchimp, Klaviyo (a plus)
• Facebook Business & Ads Manager (required)
• Google Ads & Google Analytics (certification preferred)
• Google My Business (required)
• Directory Management (a plus)
• G-Suite / Microsoft Excel (required)
• WordPress, SEO, reputation management (a plus)
• POS system experience (a plus)
• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience)

You’ll Thrive Here If You Are

• A Self-Starter- You don’t wait to be told what to do. You see opportunity and act.
• A Problem-Solver- You figure it out. Period.
• Accountable- You own the outcome and follow through.
• Competitive- You have the will to win and drive results.
• Mission-Driven- You want your work to matter and to be part of something bigger than yourself.

Equal Employment Opportunity

This job description does not state or imply that these are the only duties to be performed. Employees may be required to follow additional job-related instructions or perform other job-related duties as requested by their supervisor, subject to reasonable accommodations. Employment with Relentless Brands is at-will. Relentless Brands is an Equal Opportunity Employer. Employment opportunities are based on qualifications and ability to perform the essential functions of a role, without regard to race, religion, sex, pregnancy, national origin, age, veteran status, disability, genetic information, or any other status protected by law.

If this description contains any information that may be outdated or inaccurate, please contact the hiring team for clarification.